Trust Metrics is a neutral information services company that serves as the digital measurement standard for publisher transparency, effectiveness, and quality.

There are more than 1 million web sites and 300+ ad networks and exchanges that together carry and sell billions of display advertisements every day. The combination of this extraordinary volume, complex and rapidly evolving technologies used to purchase and sell, and a very large number of publishers has created a marketplace that is filled with opportunity, but also one that has grown beyond human scale.

This scale and complexity has fundamentally eliminated much of an advertiser's control over where ads are placed. Trust Metrics is a technology company that gives advertisers the ability to vet inventory quickly, accurately and before it's bought.

Built specifically for the benefit of advertisers, Trust Metrics provides standardized or customized ratings and reviews of any site or page. These ratings are designed for easy application in any ad ops process; direct, through a network, or in RTB.

To generate the ratings, Trust Metrics utilizes a wide range of proprietary technology to collect, store and apply its unique database of features to ensure that ads appear in relevant, appropriate and effective environments.