About

Undertone is a digital advertising company and wide-reaching resource for the world's leading brands. With our award-winning design team, proprietary technology, and quality media placements, we're here for our partners from ideation to post-campaign analysis. We do it all so you can sell sunglasses on a sunny day or give an all-access tour of a luxury plane to a consumer planning a getaway. Undertone wins the moment a brand reaches a consumer on any device–with beautiful design, an innovative format, and in a highly relevant context. It's what we do best: connecting brands to consumers through engaging creative that works.

Our growing, global organization includes the brightest, most creative, and passionate thinkers and doers in the industry. Our team wins awards for the service they provide and the products they create. Our unique culture, diverse training and development opportunities, and comprehensive benefits have earned us recognition as a ‘best place to work.’ We’re committed not only to getting the job done right but having fun as we do it.

The moment you walk through our doors, you get a sense of the vibrant personalities that make up our remarkable organization. Working at Undertone gives you the opportunity to shape the future of digital advertising, and the individuals who work with us are experts in their fields and passionate about their roles.

We work within a rapidly progressive industry where continuous education is a must, and we recognize and support that premise. We’re committed to training and developing our team, as well as bringing in new talent to lead and support the organization. If our goals and values align with yours, we want to hear from you. Start your search today by taking a look at our current openings.

  • Company Name:
    Undertone
  • Parent Company Name:
    Perion
  • (View Trends)
  • Headquarters: (View Map)
    New York, NY, United States
  • Office Locations:
    HQ: New York. Also: Atlanta, Chicago, Boston, San Francisco, Santa Monica, London, Rome, Hamburg, Munich, Dusseldorf, Sydney
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Industries
    Technology
  • Key Differentiator
    At Undertone, we always strive to be creative, innovative and impactful, from the engaging experiences we create for our brands down to our vibrant corporate culture. We are always finding ways to work harder and smarter in the best interest of our customers, to ensure a flawless execution every time. Our laser-focus on seamless campaign delivery and an overall quality experience makes our customers happy, and when they are happy, we have done our job.
  • Targeting

    Purchase-Based, Retargeting, Dynamic (Weather, Market Fluctuations, Fuel Prices, Lottery Jackpots), Contextual, Audience, Behavioral, Channel, TimeBlock, Undertone TV, Social, Geo, Demographic (Age, Gender, HHI, Education)

  • Data Partners
    Placed
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 235562 Global Rank
  • 44643
    United States
  • 375 K Estimated Visits
Traffic Sources
  • Direct
    64.73%
  • Mail
    23.94%
  • Search
    7.52%
  • Social
    3.57%
  • Referrals
    0.22%
  • Display
    0.03%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 49,713
846
United States Rank 16,332
10,688
United States Page Views 66.3%
4.7%
Top Countries
Top Search Keywords
  • Brown
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • App Url: https://itunes.apple.com/app/undertone/id1029998535
  • App Support: http://fpl.undertone.com/apps/under_study/about.html
  • Genre: Utilities
  • Bundle ID: com.undertone.understudy
  • App Size: 10.1 M
  • Version: 1.0.1
  • Release Date: December 10th, 2015
  • Update Date: March 31st, 2016

Description:

under_study is a survey application that will be used by the FutureProof Labs group at Undertone in order to conduct qualitative, consumer-focused research.

Users will be able to log in and be assigned surveys to complete. Once submitted, the results will be sent back to FutureProof Labs. This app will also allow direct communication between FPL and the end user with support for Push Notification.

Ad Intelligence
Undertone
Device
Mobile
Dimensions
300x250
Undertone
Device
Mobile
Dimensions
300x250
Undertone
Device
Mobile
Dimensions
300x50
Undertone
Device
Desktop
Dimensions
300x250
Undertone
Device
Desktop
Dimensions
728x90
Undertone
Device
Desktop
Dimensions
other
Undertone
Device
Desktop
Dimensions
other
Undertone
Device
Desktop
Dimensions
other
Undertone
Device
Desktop
Dimensions
other
Undertone
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
advertising.com
reseller
28650
rubiconproject.com
reseller
22412
0bfd66d529a55807
openx.com
reseller
537153564
6a698e2ec38604c6
appnexus.com
reseller
2234
Undertone advertising reaches 375k visitors across desktop and mobile web, in countries such as United States, Canada, Israel, Turkey, Australia, United Kingdom, Germany. Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo Advertising on Undertone will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: Purchase-Based, Retargeting, Dynamic (Weather, Market Fluctuations, Fuel Prices, Lottery Jackpots), Contextual, Audience, Behavioral, Channel, TimeBlock, Undertone TV, Social, Geo, Demographic (Age, Gender, HHI, Education).

They are headquartered at New York, NY, United States, and have 69 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Undertone inventory partners include: advertising.com, rubiconproject.com, openx.com, appnexus.com.

Undertone works with Advertising technology companies such as DoubleClick.Net, BlueKai, Neustar AdAdvisor, eXelate, Evidon, Undertone, Facebook Custom Audiences, AppNexus, Bizo, DoubleClick Bid Manager, OpenX Reseller, Ads.txt, OpenX Direct, LinkedIn Ads, AppNexus Reseller, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, AOL Reseller, RubiconProject Reseller, Zedo, PubMatic Reseller.