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Variety Media (Penske Media Corporation)
Publisher
CPM
Last Edited by
Vinh Chung
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About

Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Email
  • Desktop Display, Desktop Video, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Retail, Technology
  • Key Differentiator
    With over 100 years of reporting expertise, Variety is the premier source of business news covering the entertainment and media industry. Variety is the essential read for ultra affluent and influential industry leaders who are sophisticated entertainment consumers.
  • Owned / Operated Properties
    glacierapplications.net
  • Programmatic Integrations & Publisher / Inventory Partners
    Adx, Rubicon, Pubmatic, Sonobi, AppNexus, Index Exchange, OpenX, Virool, Unruly, Sharethrough, Adslot, iSocket, Google PG, Juice Mobile
  • Data Partners
    Krux
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 3347 Global Rank
  • 1034
    United States
  • 23.8 M Estimated Visits
Traffic Sources
  • Search
    51.42%
  • Social
    22.69%
  • Direct
    16.98%
  • Referrals
    7.92%
  • Mail
    0.93%
  • Display
    0.06%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 1,708
19
Links In Count 32,025
7,320
United States Rank 541
22
United States Page Views 65.5%
3.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Industry News
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • App Url: https://itunes.apple.com/app/variety/id1141753140
  • App Support: http://variety.com/2016/digital/news/lively-livestream-musically-1201803301/
  • Genre: Photo & Video
  • Bundle ID: com.zelmjuu1.ios
  • App Size: 99.9 M
  • Version: 1.2
  • Release Date: August 12th, 2016
  • Update Date: August 17th, 2016

Description:

live.ly is a new live video streaming platform created by musical.ly. You can start a live.ly to broadcast to your fans and friends, and have real-time interactions...

You can:
- Broadcast a particular moment (e.g. during a trip) to your real-world friends
- Show your talent or share experience to the community
- Engage with your fans in real time
- Receive gifts from your super fans

Ad Intelligence
  • Native
    58.95%
  • Standard
    36.51%
  • Direct
    4.54%
Ads Seen Recently
120,400
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Variety Media
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
Variety Media
Device
Mobile
Dimensions
300x50
Dates Active
Jan 04, 2021 to Feb 26, 2021
Variety Media
Device
Mobile
Dimensions
300x250
Dates Active
Nov 04, 2020 to Jan 05, 2021
Variety Media
Device
Mobile
Dimensions
300x50
Dates Active
Nov 04, 2020 to Jan 04, 2021
Variety Media
Device
Mobile
Dimensions
300x50
Dates Active
Jan 04, 2021 to Feb 26, 2021
Variety Media
Device
Desktop
Dimensions
300x250
Dates Active
Jan 04, 2021 to Feb 26, 2021
Variety Media
Device
Mobile
Dimensions
other
Dates Active
Feb 22, 2021 to May 20, 2021
Variety Media
Device
Mobile
Dimensions
other
Dates Active
Feb 22, 2021 to May 20, 2021
Variety Media
Device
Mobile
Dimensions
other
Dates Active
Nov 12, 2020 to May 20, 2021
Variety Media
Device
Mobile
Dimensions
other
Dates Active
Feb 22, 2021 to May 20, 2021
Variety Media
Device
Mobile
Dimensions
other
Dates Active
Feb 22, 2021 to May 20, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lkqd.com
direct
430
59c49fa9598a0117
vidoomy.com
direct
51019
telaria.com
reseller
hpwve
1a4e959a1b50034a
tremorhub.com
reseller
hpwve
1a4e959a1b50034a
ssp.ynxs.io
reseller
185
openx.com
reseller
540255318
6a698e2ec38604c6
openx.com
reseller
540226160
6a698e2ec38604c6
contextweb.com
reseller
561910
89ff185a4c4e857c
spotx.tv
reseller
239904
7842df1d2fe2db34
spotxchange.com
reseller
239904
7842df1d2fe2db34
rhythmone.com
reseller
2968119028
a670c89d4a324e47
Variety Media advertising reaches 23.8M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Video, Social, Mobile, Email Advertising on Variety Media will allow you to reach consumers in industries or verticals such as Technology, Retail, Government & Politics, Entertainment.

They are headquartered at Los Angeles, CA, United States, and have 46 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Variety Media inventory partners include: lkqd.com, vidoomy.com, telaria.com, tremorhub.com, ssp.ynxs.io, openx.com, contextweb.com, spotx.tv, spotxchange.com, rhythmone.com, pubmatic.com, advertising.com, beachfront.com, springserve.com, smartadserver.com, rubiconproject.com, loopme.com, lkqd.net, indexexchange.com, freewheel.tv, appnexus.com, aol.com, yahoo.com, aolcloud.net, adtech.com, triplelift.com, trioninteractive.com, themediagrid.com, sovrn.com, 1rx.io, adform.com, richaudience.com, video.unrulymedia.com, vidazoo.com, teads.tv, google.com, adtiming.com, pubnative.net, admanmedia.com, pokkt.com, engagebdr.com, blis.com, bidmachine.io, smaato.com, sharethrough.com, yieldmo.com, lijit.com, media.net, improvedigital.com, emxdgt.com, infolinks.com, rtbhouse.com, selectmedia.asia, gumgum.com, districtm.io, connatix.com, sonobi.com, spotim.market, openweb.market, undertone.com, appmonet.com, amxrtb.com, admixer.net, admixer.co.kr, 33across.com, consumable.com, outbrain.com, kargo.com, conversantmedia.com, facebook.com, aps.amazon.com, lockerdome.com, adtelligent.com, adyoulike.com, rhombusads.com, nativo.com.

Variety Media works with Advertising technology companies such as Visual Revenue, Google Publisher Tag, Google Adsense, DoubleClick.Net, Atlas, Advertising.com, Digilant, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, AppNexus, Neustar AdAdvisor, Openads/OpenX, Turn, X Plus One, Pubmatic, Rubicon Project, SiteScout, Yield Manager, CheckM8, Aggregate Knowledge, Rocket Fuel, SpotXchange, Index Exchange, Dstillery, Accuen, ADTECH, Videology, AOL-Time Warner Online Advertising, Interpolls, BlueKai, DemDex, Zenovia, Adap.TV, DoubleVerify, Experian, PointRoll, Eq Ads, Integral Ad Science, Collective Media, eXelate, Undertone, MBuy, Connexity, Martini Media, Open AdStream, Emediate, Media Innovation Group, 247 Media, The Trade Desk, MyBuys, Evidon, Flite, AdRoll, LiveRail, Amazon Ad System, Simpli.fi, Bizo, Amazon Associates, comScore adXpose, Adconion, 161Media, Yahoo Small Business, AudienceScience, AcuityAds, IponWeb BidSwitch, Criteo, AdGear, Drawbridge, RadiumOne, Proclivity, MLN Advertising, Upfront Digital Media, Flashtalking, Mediaplex, Twitter Ads, Tapad, RealVu, MyBuys MyAds, Magnetic, eyeReturn, BlueKai DMP, IntentIQ, Jumptap, Engage BDR, DoubleClick Bid Manager, Intellitxt, SkimLinks, Sourcepoint, Prebid, Sonobi, Facebook Custom Audiences, RhythmOne, Outbrain, Header Tag by Index Exchange, Adobe Audience Manager Sync, Yahoo Ad Sync, BrightRoll, Burst Media, Tribal Fusion, Eye View Digital, VINDICO, Sharethrough, StackAdapt, Semasio, Apester, Pulpix, BounceX, Polar, Centro, Instinctive Ads, Sonobi Direct, DistrictM Reseller, Sovrn Direct, AOL Direct, SmartAdServer Reseller, Google Direct, Fyber Direct, OpenX Reseller, Lijit Direct, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, RubiconProject Direct, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, OpenX Direct, Sonobi Reseller, Improve Digital Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, Facebook Direct, GumGum Direct, ORC International Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, Synacor Direct, ContextWeb Direct, Outbrain Direct, SpringServe Reseller, Beachfront Reseller, Sekindo Direct, Beachfront Direct, PubMatic Direct, Videology Group Reseller, Bidtellect, Criteo Publisher Marketplace, Intimate Merger, GumGum, TripleLift, Eyeota, AdMeta, Switch Ads, Beeswax, Taboola, Media.net, Improve Digital, Visible Measures, Nativo, Amazon Direct, Kargo Direct, Teads Direct, Synacor Reseller, Adhigh, GetIntent, IndexExchange Reseller, IndexExchange Direct, Outbrain Reseller, Fyber Reseller, Lijit Reseller, Google Inteactive Media Ads, SpotX, RUN Ads, Comet Cox Media Reseller, Adswizz, Teads Reseller, Outbrain Sponsored Content, Tail Target, Adition, JW Player Tracking, Omnitag, Emerse, Technorati Media, SpringServe, Vidible, Avocet, AdYouLike Direct, FreeWheel Direct, Improve Digital Direct, Converstand Media Direct, LKQD Direct, Criteo Direct, LiveIntent Direct, Google AdSense Integrator, Jetpack Digital, AppNexus Segment Pixel, SpringServe Direct, Yieldmo Direct, AdTheorent, ZergNet, Yieldmo, ClickCertain, Adform Reseller, MicroAd, AdMatrix, Vuble Direct, JUICE Mobile Direct, Media.net Direct, Undertone Direct, SmartAdServer Direct, Ad Lightning, DistrictM, Infolinks Direct, Telaria Reseller, LinkedIn Ads, Telaria Direct, Tremor Video Direct, IAB Tech Lab, BidTheatre, PLAYGROUND XYZ, bRealtime, Widespace, Adelphic, MaxPoint Interactive, ShareThrough Reseller, Triple Lift Reseller, Vidazoo Reseller, JustPremium, BidSwitch, Powerlinks, Uponit, Yahoo Direct, Consumable Direct, The MediaGrid Direct, Connatix Direct, cXense, OneTag Reseller, 33 Across Direct, LoopMe Reseller, Smaato Reseller, AdYouLike Reseller, vidoomy Direct, Permutive, Yahoo Reseller, ad.plus Reseller, Adform Direct, LoopMe Direct, Rich Audience Direct, Admixer Reseller, Amazon Transparent Ad Marketplace, BlogHer Advertising Network, Outbrain Pixel, Roku, Admantx, Rhombus, Consumable, Trackonomics, Nativo Reseller, AdMan Direct, Lockerdome Direct, Smaato Direct, adtelligent Reseller, MGID Direct, AdMan Reseller, GumGum Reseller, Research Now, RTB House Direct, comScore Activation, Between Digital Direct, Converstand Media Reseller, Audigent, OneTag Direct, SmartyAds Direct, Nativo Direct, Aniview Reseller, Yieldmo Reseller, EMX, Media.net Reseller, Amazon Reseller, Teads, Taboola Direct, TargetSpot Direct, Triton Digital Direct, 33 Across Reseller, Taboola Sponsored Links, Seedtag Direct, Stroeer Reseller, Unified ID 2.0, The MediaGrid Reseller, vidoomy Reseller, Mobfox Reseller.
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Last Updated 4/13/24
Variety Media advertising reaches 23.8M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Video, Social, Mobile, Email Advertising on Variety Media will allow you to reach consumers in industries or verticals such as Technology, Retail, Government & Politics, Entertainment.

They are headquartered at Los Angeles, CA, United States, and have 46 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Variety Media inventory partners include: lkqd.com, vidoomy.com, telaria.com, tremorhub.com, ssp.ynxs.io, openx.com, contextweb.com, spotx.tv, spotxchange.com, rhythmone.com, pubmatic.com, advertising.com, beachfront.com, springserve.com, smartadserver.com, rubiconproject.com, loopme.com, lkqd.net, indexexchange.com, freewheel.tv, appnexus.com, aol.com, yahoo.com, aolcloud.net, adtech.com, triplelift.com, trioninteractive.com, themediagrid.com, sovrn.com, 1rx.io, adform.com, richaudience.com, video.unrulymedia.com, vidazoo.com, teads.tv, google.com, adtiming.com, pubnative.net, admanmedia.com, pokkt.com, engagebdr.com, blis.com, bidmachine.io, smaato.com, sharethrough.com, yieldmo.com, lijit.com, media.net, improvedigital.com, emxdgt.com, infolinks.com, rtbhouse.com, selectmedia.asia, gumgum.com, districtm.io, connatix.com, sonobi.com, spotim.market, openweb.market, undertone.com, appmonet.com, amxrtb.com, admixer.net, admixer.co.kr, 33across.com, consumable.com, outbrain.com, kargo.com, conversantmedia.com, facebook.com, aps.amazon.com, lockerdome.com, adtelligent.com, adyoulike.com, rhombusads.com, nativo.com.

Variety Media works with Advertising technology companies such as Visual Revenue, Google Publisher Tag, Google Adsense, DoubleClick.Net, Atlas, Advertising.com, Digilant, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, AppNexus, Neustar AdAdvisor, Openads/OpenX, Turn, X Plus One, Pubmatic, Rubicon Project, SiteScout, Yield Manager, CheckM8, Aggregate Knowledge, Rocket Fuel, SpotXchange, Index Exchange, Dstillery, Accuen, ADTECH, Videology, AOL-Time Warner Online Advertising, Interpolls, BlueKai, DemDex, Zenovia, Adap.TV, DoubleVerify, Experian, PointRoll, Eq Ads, Integral Ad Science, Collective Media, eXelate, Undertone, MBuy, Connexity, Martini Media, Open AdStream, Emediate, Media Innovation Group, 247 Media, The Trade Desk, MyBuys, Evidon, Flite, AdRoll, LiveRail, Amazon Ad System, Simpli.fi, Bizo, Amazon Associates, comScore adXpose, Adconion, 161Media, Yahoo Small Business, AudienceScience, AcuityAds, IponWeb BidSwitch, Criteo, AdGear, Drawbridge, RadiumOne, Proclivity, MLN Advertising, Upfront Digital Media, Flashtalking, Mediaplex, Twitter Ads, Tapad, RealVu, MyBuys MyAds, Magnetic, eyeReturn, BlueKai DMP, IntentIQ, Jumptap, Engage BDR, DoubleClick Bid Manager, Intellitxt, SkimLinks, Sourcepoint, Prebid, Sonobi, Facebook Custom Audiences, RhythmOne, Outbrain, Header Tag by Index Exchange, Adobe Audience Manager Sync, Yahoo Ad Sync, BrightRoll, Burst Media, Tribal Fusion, Eye View Digital, VINDICO, Sharethrough, StackAdapt, Semasio, Apester, Pulpix, BounceX, Polar, Centro, Instinctive Ads, Sonobi Direct, DistrictM Reseller, Sovrn Direct, AOL Direct, SmartAdServer Reseller, Google Direct, Fyber Direct, OpenX Reseller, Lijit Direct, ShareThrough Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, RubiconProject Direct, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Tremor Video Reseller, OpenX Direct, Sonobi Reseller, Improve Digital Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, Facebook Direct, GumGum Direct, ORC International Direct, Triple Lift Direct, AppNexus Direct, AOL Reseller, Synacor Direct, ContextWeb Direct, Outbrain Direct, SpringServe Reseller, Beachfront Reseller, Sekindo Direct, Beachfront Direct, PubMatic Direct, Videology Group Reseller, Bidtellect, Criteo Publisher Marketplace, Intimate Merger, GumGum, TripleLift, Eyeota, AdMeta, Switch Ads, Beeswax, Taboola, Media.net, Improve Digital, Visible Measures, Nativo, Amazon Direct, Kargo Direct, Teads Direct, Synacor Reseller, Adhigh, GetIntent, IndexExchange Reseller, IndexExchange Direct, Outbrain Reseller, Fyber Reseller, Lijit Reseller, Google Inteactive Media Ads, SpotX, RUN Ads, Comet Cox Media Reseller, Adswizz, Teads Reseller, Outbrain Sponsored Content, Tail Target, Adition, JW Player Tracking, Omnitag, Emerse, Technorati Media, SpringServe, Vidible, Avocet, AdYouLike Direct, FreeWheel Direct, Improve Digital Direct, Converstand Media Direct, LKQD Direct, Criteo Direct, LiveIntent Direct, Google AdSense Integrator, Jetpack Digital, AppNexus Segment Pixel, SpringServe Direct, Yieldmo Direct, AdTheorent, ZergNet, Yieldmo, ClickCertain, Adform Reseller, MicroAd, AdMatrix, Vuble Direct, JUICE Mobile Direct, Media.net Direct, Undertone Direct, SmartAdServer Direct, Ad Lightning, DistrictM, Infolinks Direct, Telaria Reseller, LinkedIn Ads, Telaria Direct, Tremor Video Direct, IAB Tech Lab, BidTheatre, PLAYGROUND XYZ, bRealtime, Widespace, Adelphic, MaxPoint Interactive, ShareThrough Reseller, Triple Lift Reseller, Vidazoo Reseller, JustPremium, BidSwitch, Powerlinks, Uponit, Yahoo Direct, Consumable Direct, The MediaGrid Direct, Connatix Direct, cXense, OneTag Reseller, 33 Across Direct, LoopMe Reseller, Smaato Reseller, AdYouLike Reseller, vidoomy Direct, Permutive, Yahoo Reseller, ad.plus Reseller, Adform Direct, LoopMe Direct, Rich Audience Direct, Admixer Reseller, Amazon Transparent Ad Marketplace, BlogHer Advertising Network, Outbrain Pixel, Roku, Admantx, Rhombus, Consumable, Trackonomics, Nativo Reseller, AdMan Direct, Lockerdome Direct, Smaato Direct, adtelligent Reseller, MGID Direct, AdMan Reseller, GumGum Reseller, Research Now, RTB House Direct, comScore Activation, Between Digital Direct, Converstand Media Reseller, Audigent, OneTag Direct, SmartyAds Direct, Nativo Direct, Aniview Reseller, Yieldmo Reseller, EMX, Media.net Reseller, Amazon Reseller, Teads, Taboola Direct, TargetSpot Direct, Triton Digital Direct, 33 Across Reseller, Taboola Sponsored Links, Seedtag Direct, Stroeer Reseller, Unified ID 2.0, The MediaGrid Reseller, vidoomy Reseller, Mobfox Reseller.