Kochava Media Index - What Car Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

Our extremely dynamic business is a JV between Vertu Motors plc and Haymarket Media Group, the result is What Car? Leasing.

What Car? Leasing is a platform that sits on whatcar.com and is exclusively for franchised dealers, the website is purposely designed to attract new business for main dealers through Business and Personal contract hire, there are NO broker rates advertised on the site

Re-branded from Lease Cars Direct as recently as November 2013, it has established itself as a market-leading product by delivering a large volume of quality, in-market enquiries to a growing main dealer client base.

Delivering ROI is at the heart of the brand’s success, whether online or in print, What Car? is the destination for no-nonsense, common sense car buying advice regularly seeing over 4 million visitors per month online and over 60,000 readers of the magazine every 4 weeks.

Talk to one of the team to discover how What Car? Leasing can benefit your business.

Company Name:
What Car

(View Trends)

Headquarters: (View Map)
London, United Kingdom
Office Locations:
Twickenham
10 - 50 employees
http://www.whatcar.com/contact-us

Capabilities

Desktop Display
- Brand Integrations
  
  Yes No
- Sponsored Posts
  
  Yes No
- Native Ads
  
  Yes No
- High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
  
  Yes No
- Rich Media (Expandable & Non-Expandable)
  
  Yes No
Email
Social
Desktop Video
- In-Banner Video
  
  Yes No
- Pre-Roll
  
  Yes No
- Mid-Roll
  
  Yes No
- Post-Roll
  
  Yes No
- Video Companion Ad
  
  Yes No
- Outstream Video
  
  Yes No
- Custom Video Executions
  
  Yes No
Mobile Display
- Mobile Rich Media (Including Interstitials & Expandables)
  
  Yes No
- Tablet Traffic
  
  Yes No
- Native & Custom Mobile Executions
  
  Yes No
- Requires SDK Integration
  
  Yes No

Desktop Display, Email, Social, Desktop Video, Mobile Display
CPM
Web Publisher
Headline:
New and Used Car Reviews, Car Deals
Self / Managed Service:
Managed Service

Industries
Automotive
Key Differentiator
Contacting the What Car? team What Car? needs you We welcome your feedback. If you've got something to say - good or bad - email the whatcar.com team Advertising on What Car? To advertise on this site, email our Advertising manager Sharing What Car? editorial content What Car? provides commercial partners with peerless independent motoring content solutions in both electronic and print formats. To find out if we can help you, email our Content sales manager How we test drive cars No one tests cars like we test cars. A What Car? review involves so much more than just putting every car through its paces at a dedicated test tracks. Click here to find out more. Editorial Tel: 020 8267 5688 Fax: 020 8267 5750 Advertising Tel: 020 8267 5673 Fax: 020 8267 5743 Media Contact Karen Parry Tel: 020 8267 5553 E-mail: karen.parry@haymarket.com Address What Car?, Teddington Studios, Teddington, Middlesex, TW11 9BE, UK What Car? is published by Haymarket Motoring Publications Ltd, a subsidiary of Haymarket Magazines.

15694 Global Rank
748
4.37 M Estimated Visits

Traffic Sources

Search

83.82%
Direct

14.29%
Referrals

1.01%
Social

0.45%
Mail

0.38%
Display

0.06%

Geography Breakdown

United Kingdom

70.22%
United States

3.91%
Ireland

1.76%
Netherlands

1.17%

Powered by

Global Rank 24,918

3,795

Links In Count 648

18

United Kingdom Rank 1,594

196

United Kingdom Page Views 63.8%

0.5%

Traffic Rank
Pageviews

Top Countries

United Kingdom 63.8%
United States 4.3%
Italy 2.6%
Ireland 2.2%
Romania 1.6%

Top Sites Linking In

Top Search Keywords

Mobile Metro

Native

0.00%
Standard

79.17%
Direct

20.83%

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What Car advertising reaches 4.37M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Ireland, Netherlands, Australia. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on What Car will allow you to reach consumers in industries or verticals such as Automotive.

They are headquartered at London, United Kingdom, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, What Car inventory partners include: onetag.com, decenterads.com, revcontent.com, lijit.com, sovrn.com, 33across.com, gumgum.com, appnexus.com, nobid.io, indexexchange.com, themediagrid.com, smartadserver.com, pubmatic.com, openx.com, google.com, rubiconproject.com, freewheel.tv, spotxchange.com, advertising.com, teads.tv, tremorhub.com, outbrain.com, emxdgt.com, districtm.io, contextweb.com.

What Car works with Advertising technology companies such as Outbrain, Google Publisher Tag, Rocket Fuel, Tribal Fusion, Atlas, Integral Ad Science, Aggregate Knowledge, ContextWeb, AppNexus, Advertising.com, Turn, X Plus One, Dstillery, The Trade Desk, Chango, Media Innovation Group, Simpli.fi, Digilant, Proclivity, LucidMedia, Connexity, Brandscreen, AdPredictive, SiteScout, Pubmatic, Yield Manager, Rubicon Project, Openads/OpenX, Accuen, Adify, Experian, Neustar AdAdvisor, SpotXchange, Adap.TV, Index Exchange, BlueKai, DemDex, eXelate, Yahoo Publisher Network, AOL-Time Warner Online Advertising, AdMeld, DoubleClick Advertising UK, Infectious Media, Google Adsense, DoubleClick.Net, Twitter Ads, Yahoo Small Business, Evidon, Tapad, PointRoll, Bizo, Flxone, Google AdSense Custom Search Ads, Resonate Insights, AdBlock Acceptable Ads, Google Adsense for Domains, Drawbridge, DoubleClick Bid Manager, Magnetic, Eyeota, BlueKai DMP, RadiumOne, Facebook Custom Audiences, Sovrn Direct, PubMatic Direct, Google Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, PubMatic Reseller, Teads Direct, Sovrn Reseller, Google Reseller, GumGum Reseller, Lijit Reseller, RubiconProject Reseller, OpenX Direct, Outbrain Reseller, Fyber Reseller, Outbrain Direct, RubiconProject Direct, FreeWheel Reseller, Tremor Video Reseller, AOL Reseller, IndexExchange Direct, OnScroll, SkimLinks, DoubleVerify, VINDICO, Yahoo Ad Sync, Teads Reseller, SpotXChange Reseller, Research Now, IponWeb BidSwitch, Amazon Ad System, Amazon Associates, Videology, Burst Media, DistrictM Direct, ORC International Direct, Adobe Audience Manager Sync, Beeswax, TripleLift, MBR Targeting, Google AdSense Integrator, Google Remarketing, Sovrn, AppNexus Direct, SmartAdServer Direct, ContextWeb Direct, GumGum Direct, Revcontent Direct, 33 Across Direct, eBay Partner Network, Consent Management Platform API v 2.0, The MediaGrid Direct, Nativo, AdGear, Powerlinks, OneTag Direct, ShareThrough Direct, AdMan Direct, Nativo Direct, RhythmOne Direct, IndexExchange Reseller, FLoC, Sonobi Reseller, Improve Digital Direct, Yahoo Direct, Improve Digital Reseller, RhythmOne Reseller, Media.net Direct, Rich Audience Direct, AdMan Reseller, AdYouLike Reseller, LoopMe Reseller, Smaato Reseller, SmartAdServer Reseller, Yahoo Reseller, AOL Direct, Converstand Media Direct, Criteo Direct, Yieldmo Direct, Triple Lift Direct, OneTag Reseller, comScore Activation, 33 Across Reseller, DistrictM Reseller, Mobfox Reseller.