About

History
The station began broadcasting on October 29, 1970 as WYEA and aired an analog signal on UHF channel 38. It was branded on-air as "YAY-TV"​ and featured promotions showing a cheerleader with pompoms. WYEA was originally owned by Huntsville, Alabama broadcaster Charles Grisham and his company, Gala Broadcasting. It brought a full NBC affiliate to Columbus after a full decade in which NBC was mostly limited to off-hours clearances on CBS outlet WRBL and ABC affiliate WTVM.

Later in the 1970s, WYEA became the flagship station of Aflac's broadcast operations (a locally based insurance company). The outlet added the -TV suffix to its call sign on January 23, 1979. In 1981, Aflac sold the station to J. Curtis Lewis, owner of WJCL-TV-FM in Savannah, Georgia, WLTX and WNOK-FM in Columbia, South Carolina, and WSTZ-FM-AM in Jackson, Mississippi. On August 31 of that year, the station changed its calls to the current WLTZ and adopted the branding "Z 38"​. Lewis kept WLTZ until 2007--long after selling off his other stations--when SagamoreHill Broadcasting purchased the station. WLTZ joined The CW network on April 27, 2009 adding it to a second digital channel, 38.2. In February 2017, Antenna TV premiered on the third digital channel, 38.3.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Georgia & Alabama News, Weather & Sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports
  • Key Differentiator
    Increase your sales today by advertising on WLTZ NBC 38, The CW GA-BAMA, WLTZ.com or CW-GABAMA.com. Please contact our General Sales Manager Fred Steppe: fsteppe@wltz.com Phone: 706-507-7141
Site Traffic
  • 752973 Global Rank
  • 264844
    United States
  • 94.7 K Estimated Visits
Traffic Sources
  • Search
    85.40%
  • Direct
    6.98%
  • Referrals
    2.75%
  • Social
    2.58%
  • Mail
    2.28%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 601,257
43,686
United States Rank 155,821
2,455
United States Page Views 65.7%
3.1%
Top Countries
Top Search Keywords
  • Nederlands
  • Afstandsonderwijs
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 4.41 Avg. Rating
  • 6 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.mobdub.channel.WLTZ
  • App Support: http://www.wltz.com/
  • Genre: news_and_magazines
  • Bundle ID: com.mobdub.channel.WLTZ
  • App Size: 3.85 M
  • Version: 104
  • Release Date: May 16th, 2012
  • Update Date: May 20th, 2020

Description:

NBC affiliate WLTZ 38 serves Columbus, Auburn, Fort Benning, Phenix City, and Opelika.

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Apache Commons IO
The Apache Commons IO are the components of the Apache Commons which are derived from Java API and provides various utility classes for common operations for File IO covering wide range of use cases. It helps avoid writing boilerplate code
FasterXML
FasterXML is the business behind the Woodstox streaming XML parser, Jackson streaming JSON parser, the Aalto non-blocking XML parser, and a growing family of utility libraries and extensions. FasterXML offers consulting services for adoption, performance tuning, and extension.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
Ads Seen Recently
0
Longest Running Ad
WLTZ
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
537153564
6a698e2ec38604c6
pubmatic.com
reseller
157310
5d62403b186f2ace
districtm.io
reseller
101856
3fd707be9c4527c3
undertone.com
reseller
3817
appnexus.com
direct
11429
f5ab79cb980f11d1
nobid.io
direct
22032710777
appnexus.com
reseller
1908
f5ab79cb980f11d1
districtm.io
direct
102029
3fd707be9c4527c3
appnexus.com
reseller
1356
f5ab79cb980f11d1
emxdgt.com
direct
1832
1e1d41537f7cad7f
beachfront.com
direct
14434
e2541279e8e2ca4d
WLTZ advertising reaches 94.7k visitors across desktop and mobile web, in countries such as United States, Canada, Indonesia, Chile, Peru. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on WLTZ will allow you to reach consumers in industries or verticals such as Sports, Government & Politics.

They are headquartered at Columbus, GA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, WLTZ inventory partners include: openx.com, pubmatic.com, districtm.io, undertone.com, appnexus.com, nobid.io, emxdgt.com, beachfront.com, adtelligent.com, triplelift.com, springserve.com, videobridge.tv, advertising.com, google.com, ampliffy.com, avantisvideo.com, freewheel.tv, contextweb.com, rhythmone.com, sonobi.com, improvedigital.com, rubiconproject.com, onetag.com, indexexchange.com, gumgum.com, conversantmedia.com, synacor.com, aniview.com, altitude-arena.com, lkqd.net, spotx.tv, spotxchange.com, verve.com, tremorhub.com, tvp.tv, loopme.com, vitor.media, smartadserver.com, inmobi.com, bidmachine.io, pubnative.net, sabio.us, video.unrulymedia.com, streamrail.net, supply.colossusssp.com, lbdp.us, pilotx.tv, adform.com, uis.mobfox.com, yahoo.com, adiiix.com, aralego.com, ucfunnel.com, krushmedia.com, gothamads.com, telaria.com, pixfuture.com, lijit.com, sovrn.com, media.net, smaato.com, yieldmo.com, mobimight.com, vertamedia.com, cedato.com, admixer.net, lkqd.com, lm.ortb.net, engagebdr.com, advangelists.com, themediagrid.com, lunamedia.io, streamkey.tv, smartyads.com, audience.media, yieldnexus.com, wowyow.com, vidazoo.com, teads.tv, outbrain.com, kubient.com, linknexus.co.uk, admanmedia.com, omnijay.com, tribalfusion.com, exponential.com, consumable.com, adtech.com, connatix.com, nativo.com, aol.com, cmcm.com, adcolony.com, meitu.com, betweendigital.com, germaniavid.com.

WLTZ works with Advertising technology companies such as Adify, Google Publisher Tag, Pubmatic, Evidon, AOL-Time Warner Online Advertising, Yield Manager, Yahoo Genome, World Now, DoubleClick.Net, Google Adsense, Zedo, Facebook Exchange FBX, AdBlade Embed, Rubicon Project, SpotXchange, Index Exchange, Videology, Adap.TV, Neustar AdAdvisor, Aggregate Knowledge, DoubleVerify, Tapad, 161Media, Yahoo Small Business, Criteo, ADTECH, AcuityAds, Zenovia, IponWeb BidSwitch, Proclivity, Undertone, AdGear, Connexity, Upfront Digital Media, Eq Ads, Integral Ad Science, Drawbridge, RealVu, Twitter Ads, Specific Media, Switch Ads, Burst Media, Improve Digital, Adconion, Mediaplex, Flashtalking, MyBuys, NetSeer, Simpli.fi, AppNexus Segment Pixel, MLN Advertising, bRealtime, Technorati Media, Sociomantic, PointRoll, eyeReturn, LiveRail, Tribal Fusion, Adform, Exponential, Jumptap, MyBuys MyAds, Magnetic, BlueKai DMP, DoubleClick Bid Manager, Crosswise, Appier, RhythmOne, Media.net, GumGum, Polymorph, BrightRoll, TripleLift, Teads, AdRoll, Adhigh, Jivox, Ads.txt, Google AdSense Integrator, GTxcel, AOL Direct, AppNexus Direct, Converstand Media Direct, ORC International Direct, Google Direct, IndexExchange Direct, Lijit Direct, LKQD Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RubiconProject Direct, SmartAdServer Direct, Sovrn Direct, SpotXChange Direct, SpringServe Direct, Triple Lift Direct, Yahoo Direct, Yieldmo Direct, AdMan Reseller, AOL Reseller, AdYouLike Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, DistrictM Reseller, ORC International Reseller, FreeWheel Reseller, Google Reseller, GumGum Reseller, Improve Digital Reseller, LKQD Reseller, LoopMe Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Smaato Reseller, SmartAdServer Reseller, SpotXChange Reseller, Synacor Reseller, Undertone Reseller, Outbrain, BannerSnack, comScore Activation, Nativo.