Publisher: Fourth Sreet Shopping, Dining & Travel Guide for Berkeley, California

Why waste your advertising dollars on visitors other than shoppers, if shoppers are your target market? If a site has a mix of information such as the New York Times, ESPN, The Wall Street Journal you can be sure the visitor on that site has a variety of goals other than shopping. When you buy an ad on that site it will cost you the same as buying an ad on the World Travel Shop properties but on our properties we focus on shopping content with supportive dining and travel information. An ad on the World Travel Shop properties is in front of the eyes of someone about to do some shopping rather than get financial information, sports scores, news or political information. When you advertise on World Travel Shop your ad is being viewed by actual shoppers. We only provide shopping information or content supportive to our visitor's shopping trips. We augment the shopping content with useful information for the shopper such as places to eat, drink and run errands, i.e. shoe repair and dry cleaners. We also post information about hotels and city attractions for those shoppers who are also travelers.

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