About

Founded January 28, 1878, the Yale Daily News is the nation's oldest college daily newspaper. The News now publishes Monday through Friday during the academic year and serves the communities of Yale University and New Haven, Connecticut. In addition to the daily newspaper, the News publishes scene, a Friday supplement with reviews and articles about arts and culture, and Sports Monday, a Monday section providing expanded, in-depth sports coverage. The News also publishes several special-occasion issues every year, including the Parent's Weekend issue, the Harvard-Yale Game issue, the Freshman issue and the Commencement issue.

The News is produced by a very dedicated, all-volunteer undergraduate staff. Most of our reporters are freshmen and sophomores, while the editorial board is, with few exceptions, comprised of juniors

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    The Oldest College Daily
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports, Technology
  • Key Differentiator
    The Yale Daily News' print, magazine, and online advertising options are your premier connection to over 15,000 Yale students, faculty, and staff. Founded on January 28, 1878, the Yale Daily News Publishing Co., Inc. is a media company that publishes the nation’s oldest daily college newspaper, the Yale Daily News. The Yale Daily News Publishing Co., Inc. is independently funded and does not receive financial support from Yale University. The company publishes the Yale Daily News Monday through Friday during the academic year to serve the Yale and New Haven communities. In addition to the daily newspaper, the News publishes the Yale Daily News Magazine–a magazine that focuses on long-form features and fiction–as well as the Insider’s Guide to Colleges. The News’ content is produced by a dedicated, all-volunteer undergraduate staff, while its business operations are managed by two full-time staff in addition to undergraduate volunteers. Most of the News’ reporters are freshmen and sophomores, while the News’ editorial board is mainly comprised of juniors. Why Advertise? The Yale Daily News is your premier connection to over 15,000 members of the Yale community; more Yale students, staff, and faculty read the News than any other Yale publication. We provide a wide variety of advertising products in our daily paper, special issues, magazine, and website. Our advertising services are highly flexible; we will work with you to create advertising packages that are effective and appropriate for your needs. We also offer a complimentary ad design service, and will consult with you to determine the best way to get your message out to the Yale community. The Yale Daily News's print, magazine, and online advertising options are great ways to get your message out to the Yale community.
Site Traffic
  • 278806 Global Rank
  • 110280
    United States
  • 548 K Estimated Visits
Traffic Sources
  • Search
    70.35%
  • Direct
    21.93%
  • Social
    4.28%
  • Referrals
    3.43%
  • Display
    0.02%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 68,479
9,365
United States Rank 12,357
3,036
United States Page Views 91.8%
2.5%
Top Countries
Top Search Keywords
  • New Haven
Ad Intelligence
  • Native
    86.83%
  • Standard
    13.17%
  • Direct
    0.00%
Ads Seen Recently
2,539
Longest Running Ad
Yale Daily News
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Yale Daily News
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728x90
Yale Daily News
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120x600
Yale Daily News
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728x90
Yale Daily News
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Desktop
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120x600
Yale Daily News
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Desktop
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other
Yale Daily News
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Mobile
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other
Yale Daily News
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Mobile
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other
Yale Daily News
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Mobile
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other
Yale Daily News
Device
Desktop
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other
Yale Daily News
Device
Mobile
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other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rhythmone.com
reseller
2439829435
a670c89d4a324e47
openx.com
reseller
539392223
6a698e2ec38604c6
appnexus.com
reseller
10239
f5ab79cb980f11d1
33across.com
reseller
0013300001r0t9maaa
appnexus.com
reseller
7597
f5ab79cb980f11d1
rhythmone.com
reseller
78519861
google.com
reseller
pub-3848273848634341
f08c47fec0942fa0
google.com
reseller
pub-9557089510405422
f08c47fec0942fa0
openx.com
reseller
537149485
6a698e2ec38604c6
openx.com
reseller
537120563
6a698e2ec38604c6
contextweb.com
reseller
558355
Yale Daily News advertising reaches 548k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, France. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on Yale Daily News will allow you to reach consumers in industries or verticals such as Sports, Technology.

They are headquartered at New Haven, CT, United States, and have 4 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Yale Daily News inventory partners include: rhythmone.com, openx.com, appnexus.com, 33across.com, google.com, contextweb.com, bidtellect.com, gumgum.com, indexexchange.com, admixer.net, rubiconproject.com, pubmatic.com, e-planning.net, lijit.com, sovrn.com, lockerdome.com, rtk.io, sonobi.com, emxdgt.com, beachfront.com, aolcloud.net, adtech.com, aps.amazon.com, adyoulike.com, fyber.com, tremorhub.com, advertising.com, spotxchange.com, spotx.tv, taboola.com, conversantmedia.com, nativo.com, media.net, coxmt.com, synacor.com, criteo.com, amazon.com, districtm.io, altitude-arena.com.

Yale Daily News works with Advertising technology companies such as Eq Ads, MyBuys, Zenovia, PulsePoint, Spongecell, Evidon, Flashtalking, Facebook Exchange FBX, Tribal Fusion, Exponential, PointRoll, Neustar AdAdvisor, DemDex, Accuen, Videology, Experian, Adblade, Turn, LucidMedia, AppNexus, X Plus One, Dstillery, The Trade Desk, Chango, Media Innovation Group, Simpli.fi, Digilant, Brandscreen, SiteScout, Connexity, AdPredictive, Aggregate Knowledge, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Adify, SpotXchange, Adap.TV, Index Exchange, Yahoo Publisher Network, eXelate, AOL-Time Warner Online Advertising, BlueKai, ContextWeb, Google Publisher Tag, DoubleClick.Net, Advertising.com, Google Ad Partner Services, Google Adsense, Openads/OpenX, Segmint, AdGear, Datonics, Integral Ad Science, 161Media, ADTECH, Rocket Fuel, IponWeb BidSwitch, AcuityAds, Tapad, Twitter Ads, MBuy, Yahoo Small Business, Drawbridge, Adconion, MLN Advertising, RadiumOne, NetSeer, AudienceScience, Burst Media, Criteo, Upfront Digital Media, Brilig, Jumptap, Specific Media, VINDICO, Flite, Ohana, Switch Ads, LiveRail, AppNexus Segment Pixel, Centro, eyeReturn, RealVu, Engage BDR, mediaFORGE, MyBuys MyAds, Google AdSense Custom Search Ads, DoubleClick Bid Manager, BlueKai DMP, Crosswise, GumGum, Magnetic, Teads, Polymorph, Collective Media, RhythmOne, StickyAds TV, AdMeta, Metrigo, Adform, Improve Digital, Zedo, Monarch Ads, Yashi, AlephD, AdBlade Embed, ULTA Beauty, AdRoll, Pottery Barn Kids, BidTheatre, Admized, Wayfair, Bidtellect, TripleLift, Taboola, Eye View Digital, Adhigh, Technorati Media, Sonobi, Adobe Audience Manager Sync, Admedo, Media.net, LifeStreet Media, Nativo, AdKernel, Amazon Ad System, Yahoo Ad Sync, Link Share, Amazon Associates, Tru Optik, Korrelate, Falk Realtime, DeepIntent, Beeswax, DistrictM, Google Adsense Asynchronous, RUN Ads, Ads.txt, SpotXChange Direct, OpenX Direct, Yieldlab, JustPremium, DoubleVerify, IntentIQ, DynAdmic, OpenX Reseller, Broad Street Ads, SpotXChange Reseller, RubiconProject Reseller, AppNexus Reseller, PubMatic Reseller, Blis, Nativo Direct, Google Reseller, DistrictM Reseller, AOL Reseller, Comet Cox Media Reseller, IndexExchange Reseller, Media.net Reseller, Genesis Media Reseller, Sonobi Reseller, 33 Across Reseller, Amazon Reseller, Criteo Reseller, ORC International Reseller, Converstand Media Reseller, ContextWeb Reseller, Taboola Reseller, Tremor Video Reseller, Fyber Reseller, AdYouLike Reseller, RhythmOne Reseller, Beachfront Reseller, RTK Reseller, GumGum Reseller, Lockerdome Reseller, Sovrn Direct, Lijit Direct, E-Planning Direct, Admixer Direct, IndexExchange Direct, GumGum Direct, Bidtellect Reseller, Synacor Reseller, Lockerdome Direct, Media.net Direct, MaxPoint Interactive, Adpushup, Google AdSense Integrator, flytedesk, SpotX, AdZerk, Atlas, Banman Pro, PHP Ads.