Publisher: Landscaping Ideas > Pictures > Front Yard > Garden Design

YardShare’s target audience consists of homeowners who care for and spend time in their yards. The vast majority of visitors own their homes and are in the idea-generation and design phases of a yard project or landscape improvement. That means they’re shopping for all of the things that can beautify their yards, grow their gardens, enhance their landscapes. Homeowners who love gardening, landscaping, DIY projects and backyard entertaining comprise the YardShare community. YardShare draws an audience that is 60 percent female and 40 percent male. The audience is domestic, with 92 percent from the United States, and it is mature, with 74 percent age 35 or older. Further, 40 percent of users are between 35 and 49 and 34 percent are 50 and older. The demographics reflect the general characteristic YardShare visitors tend to share: They own homes. It also may reflect that they have the money and, in the cases of the older users, the time to work on yard projects. The site draws 40,000 monthly visitors for 380,000 monthly page views. Members come from all over the United States, with concentrations on the West Coast and in the Southeast (12 percent from California, 7 percent from New York , 7 percent from Texas and 6 percent from Florida). YardShare has an archive of more than 1,500 yards and 12,000 pictures, growing daily.