Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly what...

The company attracted new customers from all over the world, showing particular strength in the US and Canada.

The company attracted new customers from all over the world, showing particular strength in the US and Canada.

Lauded as a brilliant marketer, Terence Reilly is leaving Stanley to rejoin Crocs and his departure could negatively impact the drinkware brand he helped popularize.

Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers a...

In a new television commercial, the Argentinian superstar puts a savory spin on an iconic soccer anthem. Soccer aficionados worldwide are accustomed to the resounding chant of “Olé, Olé, Olé.” In ‘...

The company’s revenue was 15 percent higher compared with last year, and it solidified its standing as the entertainment company’s dominant streaming service.

Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are p...

The division between brand and performance marketing is dead. Just ask the chief marketers of the world’s biggest brands.  This week, marketing, media and adtech experts descended on Miami Beach fo...

If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up....

Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting He...

The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertisi...

On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler...

The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the leading ad platforms: Meta, Amazon and now Google, which dubbed its progr...

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data...

Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicat...

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The G...

Beautycounter’s sale comes soon after Ulta Beauty’s CEO warned analysts of a beauty category slowdown across price points and segments.

The forthcoming UK General Election is expected to be the ‘richest’ of all time, with more money being spent to push political messages than ever before. In such a complex media era, that could be ...

There’s no escaping from the ‘tries the product, dances with joy’ advertising trope. VCCP’s Max Keane theorizes that pre-testing is the culprit. As Dave Trott recently pointed out and the Letters T...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's prem...

Coca-Cola, Tide and Target offer potent examples of brands that have built success through “irrational love” that goes far beyond their loyal customer base.

The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the g...

Sprite remakes a 1994 “Obey Your Thirst” ad with a message of individuality geared for a new generation.

More than a minor disruption, the deprecation of third-party cookies is a transformative shift in the digital advertising landscape - and advertisers need an action plan.  The post-cookie world isn...

Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert's end,...

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across...

Strange Family, launched after Butchershop closed in May 2023, has worked with several new clients including Nike Kids.

China's luxury market, driven by domestic spending, younger consumers, and sustainability, presents European brands with growth opportunities demanding tailored strategies and digital engagement, s...

The content creator and Gen Z marketing specialist spoke at Campaign and PR Week's Influencer 360 event last week.