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The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient t...
Adweek: Advertising & Branding
about 9 hours ago
Ray-Ban Meta encourages ‘living all in,’ seeing the world in style with smart glasses
An effortlessly cool protagonist showcases how a pair of stylish smart glasses makes mundane moments extraordinary. Ray-Ban Meta has unveiled a new ad campaign for the spring and summer launch of i...
TheDrum
about 10 hours ago
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandb...
AdExchanger
about 10 hours ago
Brands Chase Football Marketing Momentum at NFL Draft
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the...
Adweek: Advertising & Branding
about 10 hours ago
These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both reg...
Adweek: Advertising & Branding
about 11 hours ago
Biden Revisits His Past in Interview With Howard Stern
The appearance allowed President Biden to tell the stories of love and loss that have defined his public image.
NY Times: Media & Advertising
about 12 hours ago
Mattel to bring 3 FAST kids channels to Samsung TV Plus, with Barbie, Hot Wheels & more
The new channels — Barbie and Friends, Hot Wheels Action and Mattel Jr. — will launch in the coming months, with around-the-clock entertainment featuring American Girl, Fisher-Price, Thomas & F...
TheDrum
about 14 hours ago
Earnings from social and search players signal that AI will be a long-play investment
Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.
Digiday
about 14 hours ago
Stagecoach 2024—how e.l.f. and other brands are activating at the growing country music festival
The country music festival is beginning to attract the attention of new brands eager to reach Gen Z consumers through their growing interest in the genre.
AdAge
about 14 hours ago
Weekly AI Recap: Meta shares suffer, even as the company continues to ship new AI features
Plus, Microsoft and Apple scale down the size of their AI systems – but not their AI ambitions – with new small language models. Meta shares drop following plans to continue to ‘invest agressively’...
TheDrum
about 15 hours ago
Motel 6 names Garfield its ‘chief pet officer’ & opens pet-friendly Garfield-themed suites
The beloved orange tabby settles into his new role by designing cozy orange suites to promote his upcoming film, The Garfield Movie. In a whisker-twisting announcement today, Motel 6, an affordable...
TheDrum
about 15 hours ago
Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into per...
AdExchanger
about 15 hours ago
The Office’s Ricky Gervais unveils his vodka brand’s first ad campaign in Slough, England
Let’s toast to the memories of Wernham Hogg with a glass of Gervais’ Dutch Barn Orchard Vodka. Today, Dutch Barn Orchard Vodka, Ricky Gervais’ eco-friendly spirits label, debuted its first out-of-h...
TheDrum
about 15 hours ago
Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
Please visit this page to view the blog.
AdAge
about 15 hours ago
At the Time 100 Gala, Dua Lipa, Patrick Mahomes and More on the Red Carpet
Dua Lipa and Patrick Mahomes are red carpet stars at an event that brought together Oscar winners and thought leaders.
NY Times: Media & Advertising
about 15 hours ago
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting ...
Campaign UK
about 15 hours ago
Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
Campaign UK
about 15 hours ago
Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event...
Adweek: Advertising & Branding
about 15 hours ago
Grocery delivery ‘brings the magic’ to the mundane in mind-bending Gopuff ad
Prepare to be spellbound watching the grocery delivery app’s most ambitious creative to date. Gopuff says it isn’t just about the convenience of online grocery delivery any more; it’s about weaving...
TheDrum
about 17 hours ago
Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by th...
Adweek: Advertising & Branding
about 17 hours ago
Manchester City FC's CMO on using tech to bond with fans
The club is using NFTs and Web3 experiences to engage supporters.
Campaign UK
about 17 hours ago
Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decis...
Adweek: Advertising & Branding
about 18 hours ago
Camila Cabello es la nueva imagen de BACARDí, la estrategia de marketing de la marca es una explosión del Caribe
La cantante cubana Camila Cabello compartió con sus más de 65 millones de seguidores en Instagram el video del comercial de su nueva asociación con BACARDí, en el clip de 30 segundos se respira el ...
Digiday
about 18 hours ago
How to Update Your Consumer Archetypes for Gender Inclusivity
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes to...
Adweek: Advertising & Branding
about 19 hours ago
Kind Snacks opens sensory pop-up in Soho
The Kind Bar is open from 25 April until 28 April.
Campaign UK
about 19 hours ago
Kellogg's partners EFL, Man City, Celtic and Rangers for free kids football camps
Wasserman created the campaign.
Campaign UK
about 19 hours ago
Rise 2024 conference: marketing chiefs offer six lessons on the benefits of DEI
Annual DEI-themed event had speakers including marketing chiefs from Diageo, Lego and Procter & Gamble.
Campaign UK
about 20 hours ago
Sky shortlists three networks in media review
EssenceMediacom is the incumbent on the account.
Campaign UK
about 20 hours ago
School Reports 2024: Which agencies are Living Wage Foundation accredited?
This is the first year Campaign has asked whether an agency is Living Wage Foundation accredited.
Campaign UK
about 20 hours ago
How the Ai Pin’s marketing backfired—and what brands can learn
Humane’s Ai Pin illustrates the trouble of promoting the tech to a skeptical public.
AdAge
about 21 hours ago
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