About

diDNA is adtech company that automates and optimizes ad operations resulting in an exponential increase in ad revenue.

Our platform combines programmatic advertising, predictive modeling, machine learning and automation to reduce the complexity digital publishers face.

Some features include...

- Self service client portal & reporting
- Frontend ad code
- automated optimization
- Single script included & portal managed configurations
- 30+ Networks and PMP access for display, mobile, video & CTV
- Google Exchange Bidding for display & mobile
- Malvertising scanning
- Machine learning controlled floors/pricing/auction rules/data leakage/audience tagging
- Frontend controls for lazy load, in-view only rules, direct sold rules & ad formats such as sticky ads, adhesion and in banner video ads
- Full developer API access

Capabilities
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Linear TV
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Playable
  • Rewarded Video
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Digital Audio, Desktop Display, Email, Linear TV, Mobile Display, Mobile Video, Native, Playable, Rewarded Video, Desktop Video
  • CPM, Revshare / ROAS
  • Ad Network, Ad Technology Provider, Demand Side Platform, Retargeting, Web Publisher, Ad Exchange, SSP & Mediation, Google Marketing Platform Partner, Viewability, Measurement & Ad Verification Platform, Other
  • Minimum Spend:
    $0
  • Headline:
    The enterprise ad management platform.
  • Self / Managed Service:
    Self-Service & Managed Service
  • Key Differentiator
    Simplicity, Automation, and Optimization
  • Programmatic Integrations & Publisher / Inventory Partners
    Contact for more information
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Built in - Contact for more information
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    30+ Premium Partners - contact for more information
Site Traffic
  • 4659472 Global Rank
  • 1135486
    United States
Traffic Sources
  • Search
    55.77%
  • Direct
    44.23%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 153,314
80
United States Rank 45,279
10,057
United States Page Views 94.2%
1.1%
Top Countries
Top Search Keywords
  • Consumer Goods and Services
  • Casual
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
contact=http://didna.io/contact/
contact=ops@didna.io
aniview.com
reseller
5fbf84268a9b36497d036958
78b21b97965ec3f8
sovrn.com
reseller
260380
fafdf38b16bf6b2b
lijit.com
reseller
260380
fafdf38b16bf6b2b
appnexus.com
reseller
1356
f5ab79cb980f11d1
appnexus.com
reseller
11924
f5ab79cb980f11d1
appnexus.com
reseller
3153
f5ab79cb980f11d1
appnexus.com
reseller
9393
f5ab79cb980f11d1
appnexus.com
reseller
12290
f5ab79cb980f11d1
appnexus.com
reseller
11786
f5ab79cb980f11d1
diDNA advertising reaches visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM, Revshare/ROAS on channels such as Connected TV, DigitalAudio, Display, Email, Linear TV, Mobile, MobileVideo, Native, Playable, RewardedVideo, Video Advertising on diDNA will allow you to reach consumers in industries or verticals such as .

They are headquartered at Orlando, FL, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, diDNA inventory partners include: contact=http://didna.io/contact/, contact=ops@didna.io, aniview.com, sovrn.com, lijit.com, appnexus.com, indexexchange.com, amxrtb.com, smartadserver.com, yahoo.com, pubmatic.com, sonobi.com, triplelift.com, districtm.io, adtech.com, 33across.com, conversantmedia.com, openx.com, rubiconproject.com, roimediaconsultants.com, undertone.com, gumgum.com, google.com, trioninteractive.com, spotx.tv, spotxchange.com, sharethrough.com, improvedigital.com, adagio.io, advertising.com, aolcloud.net, didna.io, video.unrulymedia.com, rhythmone.com, freewheel.tv, onetag.com, contextweb.com, synacor.com.

diDNA works with Advertising technology companies such as Google Adsense Asynchronous, Google Adsense, DoubleClick.Net, Google Remarketing, 33 Across Direct, AOL Direct, AdYouLike Direct, Amazon Direct, AppNexus Direct, Beachfront Direct, Brightcom Direct, Converstand Media Direct, DistrictM Direct, ORC International Direct, Google Direct, IndexExchange Direct, Lijit Direct, Lockerdome Direct, OpenX Direct, PubMatic Direct, RhythmOne Direct, RTK Direct, RubiconProject Direct, Sonobi Direct, Sovrn Direct, Triple Lift Direct, Yahoo Direct, 33 Across Reseller, Admixer Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, ContextWeb Reseller, DistrictM Reseller, ORC International Reseller, Google Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, LoopMe Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Smaato Reseller, SmartAdServer Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, Telaria Reseller, Tremor Video Reseller, Yahoo Reseller, Ads.txt, Smaato Direct, DoubleClick Bid Manager, AdMan Reseller, ucfunnel Reseller, Converstand Media Reseller, FreeWheel Reseller, OneTag Reseller, Synacor Reseller, The MediaGrid Reseller, Teads Direct, ShareThrough Direct, Undertone Direct, Aniview Reseller, Connectad Direct, Adform Reseller, Media.net Direct, Infolinks Direct, Yieldmo Reseller, GumGum Direct, Next Millenium Direct, Yieldmo Direct, ShareThrough Reseller, E-Planning Direct, OneTag Direct, Revcontent Direct, SmartAdServer Direct, Adform Direct, AdTrue Direct, LinkedIn Ads, Nativo Direct, E-Planning Reseller, Genesis Media Direct, Dailymotion Direct, Media.net Reseller, adtelligent Direct, vidoomy Direct, Triple Lift Reseller, Criteo Reseller, Between Digital Direct, Gamoshi Reseller, Rich Audience Direct, fluct Reseller, comScore Activation, Outbrain Reseller, Revcontent Reseller, AdYouLike Reseller, AdMan Direct.