About

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Where Local News Comes First!
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    The Herald-Argus traces its ancestry back to Feb. 5, 1880, when the first issue of The Herald-Chronicle, a weekly newspaper, rolled off the press. This represented a merger of The Herald of 1867 (once in Westville) and The Chronicle of 1874. The merger resulted in the formation of The La Porte Printing Co. Within a year, the Herald-Chronicle claimed 1,200 circulation, this due to a significant development. The successful Herald-Chronicle announced a daily paper on July 30, 1888, and continued to be a daily from that day on. The new paper was called The La Porte Daily Herald. (The weekly Herald-Chronicle continued for many years by the same company.) The name Daily Herald lasted all of one day. The next day, July 31, 1888, the new paper's nameplate was changed to The Daily Republican. That politically loaded name lasted through Dec. 31, 1888. From then until 1924, when it merged with the Democratic Argus-Bulletin to form The Herald-Argus, the newspaper was known as The Daily Herald. Credit -- or blame -- all this name-changing business on politics. Newspapers of the 19th century and early 20th century made no bones about their political affiliations. And the editors of this newspaper in 1888 didn't beat around the bush when they stated editorially that they were supporting Hoosier Benjamin Harrison for president of the United States and New Yorker Levi Morton for vice president, both of whom had been nominated at the June Republican National Convention held in Chicago. Since those editors' effort at a daily paper was not the first here, they made it clear in an editorial statement, saying, "The Daily Republican is not a paternal ancestor of the Daily News Item, which we have purchased. This newspaper is owned and published by Republican men, and with Republican brains with Republican capital." And when Republican Harrison defeated incumbent Democrat Grover Cleveland for the presidency, the Wednesday, Nov. 7, 1888, front page of The Daily Republican banner headline screamed in political defiance: "Victory, Harrison Elected." By early 1889 Harrison was preparing for a March inauguration as president, Republican Albert G. Porter was in place as governor of Indiana, and the newspaper's bosses cooled their hot type and renamed the newspaper The Daily Herald, a title that held until the October 1924 merger with The La Porte Daily Argus. The upshot of all this politicking in print was that in less than a year the La Porte Printing Co. fielded newspapers under the nameplates of the weekly Herald-Chronicle, the Daily Herald, and the Daily Republican. So much for the stability of early-day newspapering, which was sometimes more political than newsy. From the moment of the 1924 merger, The Herald-Argus shucked its Republican Party claims versus the Democratic Argus-Bulletin, and declared its political independence as the city's only daily newspaper. The Herald-Chronicle and, for a time, the Daily Herald were published at the Herald-Chronicle plant, then located on the southwest corner of Lincoln Way and Monroe Street, where the paper had second-floor offices. In the 1890s, The Daily Herald was moved to a building, since demolished, at the corner of Lincoln Way and Indiana Avenue, where the Roxy Theatre was opened in 1934. And in 1910, the newspaper located at 613-15 Lincoln Way, where the Fox Theatre stood for years. The final move was made in May 1931 when The Herald-Argus located in its present building at State and Monroe streets. In 2007, Paxton Media Group Inc. of Paducah, Ky., purchased the Herald-Argus from The Small Newspaper Group. Paxton Media Group traces it roots to 1896, when a group of investors headed by W.P. Paxton launched The Paducah Sun. Today, Paxton Media Group is a diversified media company with interests in newspapers, printing and broadcasting and is still owned and managed by third and fourth generation members of the Paxton family.
Site Traffic
  • 636660 Global Rank
  • 111578
    United States
  • 120 K Estimated Visits
Traffic Sources
  • Direct
    34.91%
  • Search
    30.66%
  • Mail
    15.62%
  • Social
    15.17%
  • Referrals
    3.64%
  • Display
    0.00%
Powered by
Alexa Traffic Data
Global Rank 935,332
36,062
India Rank 151,556
53
India Page Views 79.5%
10.9%
Top Countries
Top Search Keywords
  • Português
  • América do Sul
  • Brasil
  • Negócios e Economia
  • Segurança
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lkqd.net
reseller
575
59c49fa9598a0117
improvedigital.com
reseller
1581
adxoo.com
reseller
qnwvpq3mra
advertising.com
reseller
3531
indexexchange.com
reseller
186684
spotxchange.com
reseller
85519
sonobi.com
reseller
783272317b
d1a215d9eb5aee9e
advertising.com
reseller
25034
aralego.com
reseller
par-77274b9a266d6bd20bd6849d8eb7dd2a
ucfunnel.com
reseller
par-77274b9a266d6bd20bd6849d8eb7dd2a
freewheel.tv
reseller
774081
heraldargus.com advertising reaches 120k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on heraldargus.com will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at La Porte, IN, United States, and have 11 advertising & marketing contacts listed on Kochava. According to their Ads.txt, heraldargus.com inventory partners include: lkqd.net, improvedigital.com, adxoo.com, advertising.com, indexexchange.com, spotxchange.com, sonobi.com, aralego.com, ucfunnel.com, freewheel.tv, rubiconproject.com, pubmatic.com, appnexus.com, synacor.com, openx.com, google.com, pubnative.net, admixer.net, algorix.co, xandr.com, velismedia.com, reforge.in, spotx.tv, pokkt.com, adcolony.com, loopme.com, unity.com, verve.com, applovin.com, sharethrough.com, yahoo.com, aol.com, xad.com, contextweb.com, triplelift.com, startapp.com, somoaudience.com, rhythmone.com, mobilefuse.com, engagebdr.com, blis.com, smaato.com, districtm.io, aniview.com, undertone.com, beachfront.com, springserve.com, tremorhub.com, smartadserver.com, vhbx.co, conversantmedia.com, altitude-arena.com, smartyads.com, audience.media, yieldnexus.com, advangelists.com, emxdgt.com, mobfox.com, lijit.com, sovrn.com, aolcloud.net, adtech.com, consumable.com, mobimight.com, adelement.com, aps.amazon.com, mopub.com, bidmachine.io, vungle.com, telaria.com, lemmatechnologies.com, kidoz.net, 33across.com, nativo.com, onetag.com, krushmedia.com, 33 across vedia.ai, video.unrulymedia.com, admanmedia.com, gumgum.com.

heraldargus.com works with Advertising technology companies such as PointRoll, Google Adsense, DoubleClick.Net, AppNexus, Facebook Exchange FBX, The Trade Desk, Rubicon Project, Aggregate Knowledge, Integral Ad Science, Openads/OpenX, Tapad, RealVu, Turn, Experian, SNT Media, Prebid, Google Publisher Tag, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, MthSense, ADTECH, Consumable, NewsMax Feed Network, Polymorph, IponWeb BidSwitch, GumGum, Yahoo Ad Sync, Rocket Fuel, Advertising.com, Pubmatic, Index Exchange, ContextWeb, RhythmOne, Adify, Sonobi, SiteScout, Amazon Ad System, Amazon Associates, Simpli.fi, Dstillery, RadiumOne, Media.net, DemDex, Adobe Audience Manager Sync, MyBuys MyAds, Tribal Fusion, 161Media, Magnetic, Teads, Beeswax, Connexity, RUN Ads, Upfront Digital Media, Videology, Drawbridge, Google Adsense Asynchronous, Burst Media, GetIntent, Adhigh, Criteo, Bidtellect, Criteo Publisher Marketplace, BlueKai, BlueKai DMP, BidTheatre, AppNexus Reseller, AOL Reseller, Amazon Reseller, Google Reseller, IndexExchange Reseller, OpenX Reseller, Outbrain Reseller, RhythmOne Reseller, RubiconProject Reseller, SpringServe Reseller, Sovrn Reseller, Lijit Reseller, GumGum Reseller, PubMatic Reseller, ContextWeb Reseller, Bidfluence Reseller, ORC International Reseller, Sonobi Reseller, SpotXChange Reseller, ShareThrough Reseller, Tremor Video Reseller, Google Direct, LKQD Reseller, Sovrn Direct, Lijit Direct, ContextWeb Direct, 33 Across Direct, Criteo Reseller, DistrictM Direct, 33 Across Reseller, DistrictM Reseller, Carambola Reseller, Spoutable Reseller, Fyber Reseller, FreeWheel Reseller, RubiconProject Direct, Brightcom Direct, Synacor Reseller, Media Innovation Group, Walmart, Infolinks, SpotXchange, AppNexus Segment Pixel, Improve Digital, TripleLift, AdGear, MBR Targeting, Yahoo Small Business, ORC International Direct, SmartAdServer Reseller, Beachfront Reseller, Adform Reseller, Improve Digital Reseller, DoubleVerify, Sharethrough, StackAdapt, Flashtalking, DoubleClick Bid Manager, Taboola, Videology Group Reseller, Sekindo Reseller, StickyAds TV, AcuityAds, JustPremium, SkimLinks, eyeReturn, Sonobi Direct, Brightcom Reseller, MLN Advertising, Evidon, Research Now, DistrictM, Eyeota, ClickCertain, Taboola Sponsored Links, DynAdmic, Converstand Media Direct, Converstand Media Reseller, Comet Cox Media Reseller, Google AdSense Integrator, Insticator, Clickagy, eXelate, AdRoll, Link Share, LoopMe Reseller, Smart Adserver, VINDICO, Narrative, Yieldmo, LifeStreet Media, AdKernel, IndexExchange Direct, Eye View Digital, AdTheorent, Ad Tech Japan AOL, MicroAd, AdMatrix, Emerse, Sociomantic, Admixer, Avocet, Cedato Reseller, Connatix Reseller, AppNexus Direct, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, Media.net Direct, Insticator Direct, plista, Geniee, Connatix, Zedo, Mobile Ad Trading, Somoaudience Direct, Consumable Direct, GumGum Direct, ucfunnel Direct, SpringServe Direct, RhythmOne Direct, AOL Direct, Teads Reseller, MGID Direct, Yahoo Direct, EMX, Caraytech e-planning, AdMan Direct, Outbrain, bRealtime, Advangelists, PLAYGROUND XYZ, MaxPoint Interactive, Adelphic, Freebit Admind, So-net Media, Loopme, Blis, Neustar AdAdvisor, Google Inteactive Media Ads, BidSwitch, Powerlinks, Outbrain Sponsored Content, Intimate Merger, Adition, AdMan Reseller, Sortable Direct, Synacor Direct, Amazon Direct, ShareThrough Direct, E-Planning Direct, Improve Digital Direct, Beachfront Direct, LoopMe Direct, PubMatic Direct, Vidazoo Reseller, Telaria Reseller, Technorati Media, Native Ads, adtelligent, Vuble, SpringServe, Cinarra, AdTech Studio, RTB House Direct, SmartAdServer Direct, ZypMedia, Prezna, Ad Lightning, Appier, SmartyAds Direct, Undertone Direct, Zedo Direct, Smaato Reseller, Yahoo Reseller, Nativo Direct, Admedo, IntentIQ, Vhbx Direct, FreeWheel Direct, OpenX Direct, Aniview Reseller, ucfunnel Reseller, PHP Ads.