Shout Mobile & Online Digital Marketing is a full-service digital marketing agency using different marketing strategies in our business to find out which work best. In most cases, it is the combination of many strategies that will serve our objectives in providing up to date results to our customers. Enabling us use Analytics tools to track our performance and plan our next move. We specialise in:
1. Search Engine Optimization-(SEO)
This is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing and Yahoo.
2. Search Engine Marketing-(SEM)
Is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. It may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
3. Content Marketing
This is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
4. Social Media Marketing-(SMM)
Is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing the traffic towards them and learning from users’ direct reactions. It is based on the principle of organic search, to which it means that when the website or its connected social network page is more active, the website’s position on search engines rises to top results.
5. Pay-Per-Click Advertising-(PPC)
Is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links such that when someone searches on the keyword that is related to their business offering. For example, if they bid on the certain keyword, the ad might show up in the very top spot on the search results page. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
6. Affiliate Marketing
Is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience — “affiliates” — to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.
7. Email Marketing,
This is the act of sending a commercial message, typically to a group of people; potential or current customer, in a broadest manner using email.
Conclusion
It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.
Mobile and Online Digital Marketing is a dynamic medium and you should always be adapting to the changes. Use a Web Analytics tools and different strategies to track performance and plan your next move.