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The Athletic
The New Standard of Sports Journalism
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Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    The New Standard of Sports Journalism
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    The Athletic (http://theathletic.com) is a subscription-based media publisher of smarter sports coverage for die-hard fans. Founded in 2016, The Athletic’s all-star team of writers have produced thousands of quality stories for subscribers free of ads, pop-ups and auto-play videos. The Athletic now offers in-depth local coverage in 47 North American pro sports markets along with premium national coverage across MLB, NFL, NBA, NHL, NCAA & more. Readers can count on original, authentic storytelling written by talented local and national sports journalists like Ken Rosenthal, Pierre LeBrun, Seth Davis, Stewart Mandel, Shams Charania and many more. The company is headquartered in San Francisco, CA, and is backed leading early-stage and media investors. For more information, visit The Athletic’s blog: https://theathletic.com/blog
Site Traffic
  • 3963 Global Rank
  • 1172
    United States
  • 19 M Estimated Visits
Traffic Sources
  • Direct
    47.33%
  • Search
    26.21%
  • Social
    20.13%
  • Referrals
    4.46%
  • Mail
    1.86%
  • Display
    0.01%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 2,425
133
Links In Count 6,609
716
United States Rank 520
189
United States Page Views 65.7%
0.1%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Product Support
  • Consumer Software
  • Microsoft Corporation
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 500 K Downloads
  • 40 SDKs
  • 3.43 Avg. Rating
  • 1.32 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.theathletic
  • App Support: https://theathletic.com
  • Genre: sports
  • Bundle ID: com.theathletic
  • App Size: 9.37 M
  • Version: 10803028
  • Release Date: October 10th, 2016
  • Update Date: October 28th, 2019

Description:

Go beyond the box score with quality sports coverage from an all-star team of writers. Follow your favorite sports teams and leagues with in-depth storytelling you simply can't get anywhere else - all with no ads or clickbait.

Join the fastest-growing community of passionate sports fans with The Athletic app and start reading stories with substance today!

The Athletic's expanding roster local writers bring you in-depth insights and analysis from teams within 47 markets across the US and Canada and premium national coverage from the best in the business, including:

• MLB with Ken Rosenthal and Jayson Stark
• NHL with Pierre LeBrun and James Mirtle
• NBA with Shams Charania and David Aldridge
• NFL with Jay Glazer and Michael Lombardi
• NCAA Football with Stewart Mandel and Bruce Feldman
• NCAA Basketball with Seth Davis and Dana O'Neil

Subscribers get access to ALL stories on The Athletic for one low price. The highly-rated mobile app brings you stories only for the sports and teams you care about in a beautiful, clutter-free reading experience with no advertisements.

Use the app to save stories to read later or read offline. Follow your favorite authors to easily access their content. Adjust text settings with night mode. View box scores, team highlights, and report cards on player performance all within the highly rated app.

Terms of Service - https://theathletic.com/tos-us

Privacy Policy - https://theathletic.com/privacy-us

Google ExoPlayer
Iterable
Google Core Libraries ...
The Guava project contains several of Google's core libraries that we rely on in our Java-based projects: collections, caching, primitives support, concurrency libraries, common annotations, string processing, I/O, and so forth.
Kochava
Kochava is a leading mobile attribution and analytics platform.
Branch Metrics
Branch links help you.. * grow organically with referrals and invites. * activate more users with personalized onboarding. * optimize your growth with download measurement. * convert web visitors into app users.
ZXing (Zebra Crossing)
ZXing (pronounced "zebra crossing") is an open-source, multi-format 1D/2D barcode image processing library implemented in Java, with ports to other languages. Our focus is on using the built-in camera on mobile phones to scan and decode barcodes on the device, without communicating with a server.
Reactive Streams
ReactiveX
Anjlab In-App-Billing
A lightweight library that implements in-app-payments for Android applications.
Firebase
Build Realtime Apps. A powerful API to store and sync data in realtime.
SmoothProgressBar
Small library allowing you to make a smooth indeterminate progress bar.
Material Dialogs
A software library that provides material design themed dialogs for all versions of Android, not just Lollipop.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
The Athletic advertising reaches 19M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Athletic will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at San Francisco, CA, United States, and have 1 advertising & marketing contacts listed on Kochava.

The Athletic works with Advertising technology companies such as Twitter Ads, DoubleClick.Net, Google Remarketing, Facebook Custom Audiences, DoubleClick Bid Manager, LinkedIn Ads, Bizo, Taboola, Outbrain, Google Floodlight Counter, Snap Pixel, SkimLinks, Tapad, The Trade Desk, Adalyser, Microsoft Advertising, Google Direct, Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, App-Ads.txt, comScore Activation, Google Adsense, Google Adsense Asynchronous.
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Last Updated 5/9/24
The Athletic advertising reaches 19M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Athletic will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at San Francisco, CA, United States, and have 1 advertising & marketing contacts listed on Kochava.

The Athletic works with Advertising technology companies such as Twitter Ads, DoubleClick.Net, Google Remarketing, Facebook Custom Audiences, DoubleClick Bid Manager, LinkedIn Ads, Bizo, Taboola, Outbrain, Google Floodlight Counter, Snap Pixel, SkimLinks, Tapad, The Trade Desk, Adalyser, Microsoft Advertising, Google Direct, Ads.txt, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, App-Ads.txt, comScore Activation, Google Adsense, Google Adsense Asynchronous.