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The Root (Great Hill Partners)
Black news, opinions, politics and culture
CPM
Last Edited by
Garrett Gan
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About

The Root is the premier news, opinion and culture site for African-American influencers. Founded in 2008, under the leadership of Dr. Henry Louis Gates Jr., The Root provides smart, timely coverage of breaking news, thought-provoking commentary and gives voice to a changing, more diverse America. From the team behind Slate and The Washington Post.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Black news, opinions, politics and culture
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics
  • Key Differentiator
    The Root boasts a wide audience of thought-leaders and influencers across the country. With a reach of approximately 2M monthly unique visitors, The Root has reach and depth into the African-American community. Our readership trusts The Root for bold, breaking and refreshing content. The Root offers a diverse suite of advertising products that we can tailor to meet our clients’ needs. We also pride ourselves on creating customized solutions to cater to more unique business objectives.
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 18411 Global Rank
  • 3856
    United States
  • 4.55 M Estimated Visits
Traffic Sources
  • Referrals
    44.39%
  • Direct
    25.89%
  • Social
    16.35%
  • Search
    11.72%
  • Mail
    1.56%
  • Display
    0.09%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 4,609
109
Links In Count 4,109
98
United States Rank 1,093
295
United States Page Views 86.5%
0.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Midwest
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 8 SDKs
  • 43 Total reviews
  • App Url: https://itunes.apple.com/app/the-root-2/id409360103
  • App Support: http://www.theroot.com
  • Genre: News
  • Bundle ID: com.theroot.ipad
  • App Size: 2.83 M
  • Version: 1.2.2
  • Release Date: December 18th, 2010
  • Update Date: February 15th, 2013

Description:

Get fresh and razor-sharp insights on black news and perspectives from The Root. Download The Root iPad app to get:

*Highlights of the hottest news stories from around the web
*Our hand-picked selection of commentary by the top African-American writers
*Original features tackling race, politics, society, culture and the day’s most-talked about topics.
*Provocative podcasts about the issues everyone’s discussing
*A home screen designed to make it easy to access all of The Root's top stories.
*Tools that let you share The Root stories and features via e-mail, Twitter, Facebook, and Instapaper.
*We are always looking to improve our applications. Please send your thoughts and suggestions to ipad@theroot.com.

Sort by

AngryItCrashes

Dec 31, 2013

Poorly done

Sparse content, and the posting to Facebook option STILL DOESN'T WORK... to improve: more in depth articles, and more importantly make sure the social media interactions work!

Uniquegurl1963

Oct 07, 2013

Poorly Designed

This is a poorly designed app and I usually just go to the website to read the full articles.

M_J_R

Sep 26, 2013

I'm not interested!!!

Please stop attempting to pressure me into downloading your [cr]app onto my iPad every time I attempt to read an article on your website! I already have way too many [cr]apps on my iPad as it is! Why do I supposedly ever need more of them? All that I want, or need is to read your website articles via my web browser! Attempting to pressure me into downloading your [cr]app is only serving to really infuriate me!!! P.S. Forcing me to first download, and install this [cr]app before writing this review is total B.S. because I then immediately uninstalled it!

Kelleydiona

Apr 26, 2013

Love the idea

But the app needs to have an update to fix some major bug issues. I can't log into my FB account or use Instapaper without getting an error message.

kwong3

Apr 10, 2013

Good but not great

The Root is generally a good publication, that provides excerpts that link you to the home of full articles. My main issue is,I would prefer a non banner ad version, and would be happy to pay for it.

tko5

Mar 24, 2013

Great

I really enjoy this App. Great news, views, and blogs. Keep up the great work and thats for providing a great App.
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Facebook
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MGTwitterEngine
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OAuth
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RegexKitLite
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SBJson for Objective-C
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StyledPageControl
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Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    67.30%
  • Standard
    28.55%
  • Direct
    4.15%
Ads Seen Recently
37,144
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Root
Device
Desktop
Dimensions
other
Dates Active
Aug 06, 2018 to Aug 04, 2020
The Root
Device
Mobile
Dimensions
300x250
Dates Active
Jan 16, 2021 to Jun 03, 2021
The Root
Device
Mobile
Dimensions
300x250
Dates Active
Feb 04, 2021 to Feb 28, 2021
The Root
Device
Mobile
Dimensions
300x600
Dates Active
Apr 23, 2021 to May 09, 2021
The Root
Device
Mobile
Dimensions
300x600
Dates Active
Apr 23, 2021 to May 09, 2021
The Root
Device
Desktop
Dimensions
300x250
Dates Active
Jan 12, 2021 to Jun 03, 2021
The Root
Device
Desktop
Dimensions
other
Dates Active
Oct 28, 2020 to May 05, 2021
The Root
Device
Mobile
Dimensions
other
Dates Active
Dec 04, 2020 to Jun 02, 2021
The Root
Device
Mobile
Dimensions
other
Dates Active
May 19, 2020 to Feb 06, 2021
The Root
Device
Desktop
Dimensions
other
Dates Active
Mar 22, 2021 to Jun 03, 2021
The Root
Device
Mobile
Dimensions
other
Dates Active
Mar 07, 2020 to Apr 24, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
direct
160296
5d62403b186f2ace
spotx.tv
reseller
307092
7842df1d2fe2db34
spotxchange.com
reseller
307092
7842df1d2fe2db34
smaato.com
reseller
1100047487
07bcf65f187117b4
synacor.com
reseller
82376
e108f11b2cdf7d5b
yieldmo.com
direct
2289948484914061439
yieldmo.com
direct
2150098008502076779
yieldmo.com
direct
1701426062972061316
yahoo.com
reseller
55317
yahoo.com
direct
54927
video.unrulymedia.com
direct
390722756
The Root advertising reaches 4.55M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Netherlands. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Root will allow you to reach consumers in industries or verticals such as Government & Politics.

They are headquartered at Washington, DC, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Root inventory partners include: pubmatic.com, spotx.tv, spotxchange.com, smaato.com, synacor.com, yieldmo.com, yahoo.com, video.unrulymedia.com, undertone.com, trustx.org, triplelift.com, tremorhub.com, themediagrid.com, telaria.com, taboola.com, supply.colossusssp.com, springserve.com, sovrn.com, sonobi.com, smartadserver.com, sharethrough.com, rubiconproject.com, rhythmone.com, revcontent.com, openx.com, onomagic.com, nobid.io, media.net, loopme.com, lkqd.net, lijit.com, kargo.com, indexexchange.com, google.com, freewheel.tv, facebook.com, emxdgt.com, districtm.io, criteo.com, conversantmedia.com, contextweb.com, consumable.com, connatix.com, brightcom.com, behave.com, beachfront.com, audienciad.com, aps.amazon.com, appnexus.com, aolcloud.net, aol.com, adyoulike.com, advertising.com, adtech.com, admanmedia.com, 33across.com, improvedigital.com, gumgum.com.

The Root works with Advertising technology companies such as Evidon, DoubleClick Mobile, LucidMedia, Atlas, eXelate, Bizo, PointRoll, Google Adsense, Criteo, DoubleClick.Net, Outbrain, Pheedo, AdSonar, Quigo, SiteScout, Rocket Fuel, Turn, MyBuys, RadiumOne, Chango, AudienceScience, BridgeTrack, Brandscreen, Google Publisher Tag, Facebook Custom Audiences, Taboola, Media Innovation Group, Neustar AdAdvisor, Openads/OpenX, Sonobi, ADTECH, Aggregate Knowledge, Index Exchange, AOL-Time Warner Online Advertising, Advertising.com, BrightRoll, Kauli, StickyAds TV, Facebook Exchange FBX, ContextWeb, AdMeta, AppNexus, The Trade Desk, Yahoo Small Business, Switch Ads, Geniee, Pubmatic, Rubicon Project, Burst Media, BlueKai DMP, Semasio, Resonate Insights, SpotXchange, Celtra, Improve Digital, BlueKai, Adap.TV, IponWeb BidSwitch, adingo, Smartclip, Jivox, SkimLinks, Criteo Publisher Marketplace, Link Share, Header Tag by Index Exchange, Amazon Direct, RubiconProject Direct, AvantLink, RubiconProject Reseller, Smaato Direct, Teads Direct, OpenX Direct, Commission Junction, FreeWheel Direct, AppNexus Direct, Kargo Direct, cXense, Google Inteactive Media Ads, Integral Ad Science, Ads.txt, Facebook Direct, AOL Direct, Google Direct, Yieldmo Direct, PubMatic Direct, RhythmOne Direct, AdYouLike Direct, ShareThrough Direct, AppNexus Reseller, OpenX Reseller, LoopMe Direct, IndexExchange Reseller, IndexExchange Direct, Triple Lift Direct, Criteo Direct, SpotXChange Direct, DoubleClick Bid Manager, JW Player Tracking, Amazon Ad System, Innovid, Google AdSense Integrator, eBay Partner Network, AdBlock Acceptable Ads, DoubleVerify, Amazon Associates, Yieldmo, Undertone Direct, Taboola Sponsored Links, BlockAdBlock, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, ContextWeb Reseller, Tremor Video Reseller, FreeWheel Reseller, RhythmOne Reseller, Kargo, IAB Tech Lab, BounceX, Simpli.fi, Media.net Direct, Synacor Direct, SpringServe Reseller, Consumable Direct, TrustX, TrustX Direct, Infectious Media, GetIntent, Adhigh, Yahoo Direct, Sourcepoint, Revcontent Direct, my6sense Reseller, DistrictM, Sharethrough, Mobile Ad Trading, BidSwitch, Media.net, Beeswax, EMX, DistrictM Reseller, ORC International Reseller, Google Reseller, Sonobi Reseller, AdYouLike Reseller, Connatix Direct, LKQD Reseller, Telaria Reseller, 161Media, Uponit, Connatix, Sonobi Direct, ShareThrough Reseller, Google Adsense Asynchronous, Videology, Magnetic, StackAdapt, Lijit Reseller, Sovrn Reseller, SmartAdServer Reseller, Beachfront Reseller, AdMan Reseller, Yahoo Ad Sync, Brightcom Direct, Improve Digital Reseller, Yahoo Reseller, Prebid, Affiliate Window, iDevAffiliate, Ad Lightning, Consent Management Platform API v 2.0, AdGear, Drawbridge, eyeReturn, Exponential, Roku, Tribal Fusion, AcuityAds, Amazon Transparent Ad Marketplace, OnScroll, 33 Across Direct, Converstand Media Direct, GumGum Direct, Lijit Direct, SmartAdServer Direct, Sovrn Direct, The MediaGrid Direct, Smaato Reseller, Synacor Reseller, comScore Activation, FLoC, ContextWeb Direct, Media.net Reseller, TripleLift, Trackonomics, SpotX, AMob, Beachfront Direct, Adform, Jetpack Digital, Appier, iPROM, Cinarra, Loopme, Freebit Admind, Adform Reseller, GumGum Reseller, The MediaGrid Reseller, Triple Lift Reseller, MGID, MGID Direct, Aniview Reseller, Amazon Reseller, OneTag Reseller, Visual Revenue, Converstand Media Reseller, MGID Publisher, ORC International Direct, 33 Across Reseller, Criteo Reseller, saambaa Direct, Yieldmo Reseller, Revcontent Reseller, LoopMe Reseller, Infolinks Direct, E-Planning Reseller, saambaa Reseller.
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Last Updated 4/23/24
The Root advertising reaches 4.55M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Netherlands. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on The Root will allow you to reach consumers in industries or verticals such as Government & Politics.

They are headquartered at Washington, DC, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Root inventory partners include: pubmatic.com, spotx.tv, spotxchange.com, smaato.com, synacor.com, yieldmo.com, yahoo.com, video.unrulymedia.com, undertone.com, trustx.org, triplelift.com, tremorhub.com, themediagrid.com, telaria.com, taboola.com, supply.colossusssp.com, springserve.com, sovrn.com, sonobi.com, smartadserver.com, sharethrough.com, rubiconproject.com, rhythmone.com, revcontent.com, openx.com, onomagic.com, nobid.io, media.net, loopme.com, lkqd.net, lijit.com, kargo.com, indexexchange.com, google.com, freewheel.tv, facebook.com, emxdgt.com, districtm.io, criteo.com, conversantmedia.com, contextweb.com, consumable.com, connatix.com, brightcom.com, behave.com, beachfront.com, audienciad.com, aps.amazon.com, appnexus.com, aolcloud.net, aol.com, adyoulike.com, advertising.com, adtech.com, admanmedia.com, 33across.com, improvedigital.com, gumgum.com.

The Root works with Advertising technology companies such as Evidon, DoubleClick Mobile, LucidMedia, Atlas, eXelate, Bizo, PointRoll, Google Adsense, Criteo, DoubleClick.Net, Outbrain, Pheedo, AdSonar, Quigo, SiteScout, Rocket Fuel, Turn, MyBuys, RadiumOne, Chango, AudienceScience, BridgeTrack, Brandscreen, Google Publisher Tag, Facebook Custom Audiences, Taboola, Media Innovation Group, Neustar AdAdvisor, Openads/OpenX, Sonobi, ADTECH, Aggregate Knowledge, Index Exchange, AOL-Time Warner Online Advertising, Advertising.com, BrightRoll, Kauli, StickyAds TV, Facebook Exchange FBX, ContextWeb, AdMeta, AppNexus, The Trade Desk, Yahoo Small Business, Switch Ads, Geniee, Pubmatic, Rubicon Project, Burst Media, BlueKai DMP, Semasio, Resonate Insights, SpotXchange, Celtra, Improve Digital, BlueKai, Adap.TV, IponWeb BidSwitch, adingo, Smartclip, Jivox, SkimLinks, Criteo Publisher Marketplace, Link Share, Header Tag by Index Exchange, Amazon Direct, RubiconProject Direct, AvantLink, RubiconProject Reseller, Smaato Direct, Teads Direct, OpenX Direct, Commission Junction, FreeWheel Direct, AppNexus Direct, Kargo Direct, cXense, Google Inteactive Media Ads, Integral Ad Science, Ads.txt, Facebook Direct, AOL Direct, Google Direct, Yieldmo Direct, PubMatic Direct, RhythmOne Direct, AdYouLike Direct, ShareThrough Direct, AppNexus Reseller, OpenX Reseller, LoopMe Direct, IndexExchange Reseller, IndexExchange Direct, Triple Lift Direct, Criteo Direct, SpotXChange Direct, DoubleClick Bid Manager, JW Player Tracking, Amazon Ad System, Innovid, Google AdSense Integrator, eBay Partner Network, AdBlock Acceptable Ads, DoubleVerify, Amazon Associates, Yieldmo, Undertone Direct, Taboola Sponsored Links, BlockAdBlock, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, ContextWeb Reseller, Tremor Video Reseller, FreeWheel Reseller, RhythmOne Reseller, Kargo, IAB Tech Lab, BounceX, Simpli.fi, Media.net Direct, Synacor Direct, SpringServe Reseller, Consumable Direct, TrustX, TrustX Direct, Infectious Media, GetIntent, Adhigh, Yahoo Direct, Sourcepoint, Revcontent Direct, my6sense Reseller, DistrictM, Sharethrough, Mobile Ad Trading, BidSwitch, Media.net, Beeswax, EMX, DistrictM Reseller, ORC International Reseller, Google Reseller, Sonobi Reseller, AdYouLike Reseller, Connatix Direct, LKQD Reseller, Telaria Reseller, 161Media, Uponit, Connatix, Sonobi Direct, ShareThrough Reseller, Google Adsense Asynchronous, Videology, Magnetic, StackAdapt, Lijit Reseller, Sovrn Reseller, SmartAdServer Reseller, Beachfront Reseller, AdMan Reseller, Yahoo Ad Sync, Brightcom Direct, Improve Digital Reseller, Yahoo Reseller, Prebid, Affiliate Window, iDevAffiliate, Ad Lightning, Consent Management Platform API v 2.0, AdGear, Drawbridge, eyeReturn, Exponential, Roku, Tribal Fusion, AcuityAds, Amazon Transparent Ad Marketplace, OnScroll, 33 Across Direct, Converstand Media Direct, GumGum Direct, Lijit Direct, SmartAdServer Direct, Sovrn Direct, The MediaGrid Direct, Smaato Reseller, Synacor Reseller, comScore Activation, FLoC, ContextWeb Direct, Media.net Reseller, TripleLift, Trackonomics, SpotX, AMob, Beachfront Direct, Adform, Jetpack Digital, Appier, iPROM, Cinarra, Loopme, Freebit Admind, Adform Reseller, GumGum Reseller, The MediaGrid Reseller, Triple Lift Reseller, MGID, MGID Direct, Aniview Reseller, Amazon Reseller, OneTag Reseller, Visual Revenue, Converstand Media Reseller, MGID Publisher, ORC International Direct, 33 Across Reseller, Criteo Reseller, saambaa Direct, Yieldmo Reseller, Revcontent Reseller, LoopMe Reseller, Infolinks Direct, E-Planning Reseller, saambaa Reseller.