About
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Retail
  • Key Differentiator
    “A good newspaper in a good community.” That’s what James M. Harper Jr., on the front page of his first edition in April, 1935, promised to deliver to readers of The State Port Pilot. It has been the goal each week ever since. The Pilot had been founded in 1928 by W.B. Keziah, a hearing- and speech-impaired former editor of The News Reporter in Whiteville, whose talent as a reporter far exceeded his skill as a businessman. His new publication failed to meet its payment obligations to The News Reporter Inc., where the Pilot was printed then and continues to be printed until this day. The printing company took over the Pilot for non-payment, and hired Harper to be its editor. Among Harper’s first decisions was the re-employment of the remarkable Keziah, this area’s biggest promoter of fishing, tourism and the legendary Bouncing Log Spring. He continued with the Pilot until his death in the 1950s. The young editor’s greatest decision was his courtship of Margaret Taylor, who soon joined him in marriage and in the newspaper operation. During World War II, when her husband was serving in the U.S. Navy, Margaret Harper and Keziah ran the newspaper by themselves. During the 1950s and ’60s the Pilot was a three- or four-person operation — the editor, a reporter, always a secretary and sometimes an ad salesman. In 1972, youngest son Ed joined the newspaper as editor, allowing James and Margaret Harper time to pursue other interests. James Harper continued with the newspaper as publisher until his death in 1994; Margaret Harper served in an advisory capacity until her death in 2009. Both James Harper and Ed Harper have served as president of the North Carolina Press Association. Margaret Harper served as secretary-treasurer of the association for a number of years, and is a member of the N.C. Journalism Hall of Fame. In 1972, the newspaper’s circulation was 3,500 and a weekly edition usually consisted of 12 to 16 pages. Today, a 70-page newspaper is the norm and circulation exceeds 10,000. The three-or-four-person staff has now grown to 23. The present 6,000-square-foot office on Moore Street dwarfs the white frame structure next door where the Pilot was located. Newspaper production has changed with the times. The elder Harper used to drive 30 miles to Leland on Tuesdays to toss a package of news and ad material on a passing train to be picked up at the Whiteville depot. Harper told the story that he once missed the open box-car door, picked up the package from beside the tracks and followed the train to Whiteville. He then drove the 60 miles back to Southport and went back to work on Wednesday’s edition. Today, pages that are composed on computers are transmitted electronically to the printer in a matter of seconds. Over the past 18 years The State Port Pilot has earned more than 400 awards in annual North Carolina Press Association news and advertising competition, including 16 General Excellence awards — proof that James Harper’s stated goal of 1935 is still the standard his newspaper strives for today.
Site Traffic
  • 1820234 Global Rank
  • 343492
    United States
  • 63.5 K Estimated Visits
Traffic Sources
  • Direct
    54.87%
  • Search
    37.34%
  • Referrals
    4.19%
  • Social
    3.61%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 778,106
16,016
United States Rank 360,241
62,430
United States Page Views 100.0%
5.6%
Top Countries
Top Search Keywords
  • Conservatism
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freewheel.tv
reseller
1064705
lkqd.net
reseller
593
59c49fa9598a0117
indexexchange.com
direct
190549
contextweb.com
reseller
561340
89ff185a4c4e857c
appnexus.com
reseller
9733
google.com
reseller
pub-1929615694373103
f08c47fec0942fa0
rubiconproject.com
reseller
19564
0bfd66d529a55807
openx.com
reseller
539496816
6a698e2ec38604c6
spotx.tv
reseller
136839
7842df1d2fe2db34
spotxchange.com
reseller
136839
7842df1d2fe2db34
telaria.com
reseller
cd009
1a4e959a1b50034a
The State Port Pilot advertising reaches 63.5k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The State Port Pilot will allow you to reach consumers in industries or verticals such as Retail.

They are headquartered at Southport, NC, United States, and have 21 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The State Port Pilot inventory partners include: freewheel.tv, lkqd.net, indexexchange.com, contextweb.com, appnexus.com, google.com, rubiconproject.com, openx.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, connatix.com, yahoo.com, mgid.com, vidazoo.com, pubmatic.com, advertising.com, teads.tv, outbrain.com, ssp.ynxs.io, aralego.com, ucfunnel.com, beachfront.com, synacor.com, smartadserver.com, rtbhouse.com, rhythmone.com, improvedigital.com, coxmt.com, emxdgt.com, 33across.com, bidtellect.com, gumgum.com, engagebdr.com, undertone.com, lijit.com, sovrn.com, cosmoshq.com, aniview.com, valo.ai, e-planning.net, districtm.io, conversantmedia.com, aps.amazon.com, advangelists.com, adtech.com, insticator.com, taboola.com, springserve.com, sonobi.com, loopme.com, groundtruth.com, admanmedia.com, aol.com.

The State Port Pilot works with Advertising technology companies such as DoubleClick.Net, AppNexus, Resonate Insights, BlueKai, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, Adobe Audience Manager Sync, The Trade Desk, BlueKai DMP, Dstillery, DemDex, Taboola, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, Fyber Reseller, 33 Across Direct, AOL Direct, Amazon Direct, AppNexus Direct, ucfunnel Direct, Beachfront Direct, Converstand Media Direct, DistrictM Direct, E-Planning Direct, ORC International Direct, Google Direct, GumGum Direct, Improve Digital Direct, IndexExchange Direct, Insticator Direct, Lijit Direct, MGID Direct, PubMatic Direct, RhythmOne Direct, RTB House Direct, RubiconProject Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, SpringServe Direct, Synacor Direct, Undertone Direct, Yahoo Direct, AdMan Reseller, Beachfront Reseller, Comet Cox Media Reseller, DistrictM Reseller, FreeWheel Reseller, Google Reseller, GroundTruth Reseller, GumGum Reseller, Improve Digital Reseller, LKQD Reseller, LoopMe Reseller, RhythmOne Reseller, SmartAdServer Reseller, Synacor Reseller, Teads Reseller, Telaria Reseller, ucfunnel Reseller, Vidazoo Reseller, Facebook Custom Audiences, App-Ads.txt, Triple Lift Direct, ORC International Reseller, Undertone Reseller, Yahoo Reseller, Revcontent Direct, TargetSpot Direct, Triton Digital Direct, Brightcom Direct, 33 Across Reseller, Lijit Reseller, ShareThrough Reseller, Smaato Reseller, Sonobi Reseller, Sovrn Reseller, Yieldmo Reseller, Aggregate Knowledge, Neustar AdAdvisor, Openads/OpenX, Google Publisher Tag, Converstand Media Reseller.