Diversity in business & entrepreneurship helped Bashundhara Group (BG) to become the leader amongst the business houses in Bangladesh directly employing a workforce not less than 50 thousand which indirectly covered livelihood of half a million people. BG has started operation as a real estate venture known as ÒBashundharaÓ under the aegis of East-West property development Ltd in 1987. This project turned out to be a very successful one & had helped foster the growth of trust & confidence of the urban people in ÒBashundharaÓ DhakaÕs burgeoning population, coupled with a conspicuously slow growth of housing led to the landmark success of Bashundhara. Bashundhara geared up to invest in new fields, including production of cement, paper, tissue, steel, LPG among others. BG now has over 20 major concerns located in different areas of the country. The multifaceted shopping mall called the Bashundhara City has added glamor to the growth of the group. The BCDL is one step ahead in the effort to strengthen links with the general people through the unique offering of shopping & recreation facilities under one roof. Latest addition to the group is its media house titled ÒEast West Media Group LtdÓ one of the largest of its kind, which was established in 2009 it now owns Bangla daily Ð ÒKaler KanthoÓ, ÒBangladesh ProtidinÓ English daily ÒDaily SunÓ online portal Òbanglanews24.comÓ etc. The media house is also planning to launch radio & TV channel.