WeÕre ÔThe ROI AgencyÕ We were the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend. Our pioneering expertise in this area has driven our success, and underpinned our growth. As the world continues to change, the approach to marketing has to change too. Digital and online media have dramatically increased the ways consumers can see, touch and buy brands, and opened up thousands of new opportunities Ð and risks Ð for the owners of those brands.